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Yerbaé Secures Full Distribution Authorization with 5th Largest US Canteen Franchisee

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Yerbaé Partners with 5th Largest US Canteen Franchisee for Full Distribution

Yerbaé Brands Corp., a plant-based energy beverage company, has exciting news regarding its distribution network. The company has authorized full distribution with BE's, the 5th largest Canteen franchisee in the United States. This partnership means that Yerbaé products, including popular flavors like Black Cherry Pineapple and Mango Passionfruit, will be available to consumers in 282 markets and nearly 1,000 vending machines across Green Bay and northern Wisconsin. The collaboration with BE's, a member of Compass Group North America, a leader in food service management and support services, opens up significant opportunities for Yerbaé to reach a wide-ranging audience. The availability of Yerbaé's refreshing and innovative beverages in corporate offices, higher education campuses, fitness centers, and gyms will provide consumers with more beverage choices. Seth Smith, Vice President Sales at Yerbaé, expressed excitement about the partnership and the opportunity to introduce their unique flavors to more people in the region. Yerbaé is proud to collaborate with the Compass Group North America family and looks forward to continuing to provide clean plant-based energy beverages to various establishments. With full authorization for distribution, Yerbaé is poised to make a substantial impact in the beverage market throughout Green Bay and northern Wisconsin. About Yerbaé Brands Corp.: Yerbaé Brands Corp., founded in 2017, is disrupting the energy beverage marketplace with its great-tasting, zero sugar, zero calorie beverages. The company focuses on using plant-based ingredients to meet the needs of wellness-forward consumers. By harnessing the power of nature, particularly Yerba Mate, Yerbaé offers a no-compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten-free. For media inquiries, contact kkutz@yerbae.com. For investor inquiries, reach out to investors@yerbae.com or call 480.471.8391. Source: [Business Wire](https://www.businesswire.com/news/home/20231109912498/en/)

The Implications of Yerbaé's Distribution Expansion for New Businesses

Yerbaé Brands Corp.'s recent partnership with BE's, the 5th largest Canteen franchisee in the US, marks a significant milestone in the plant-based energy beverage industry. This move not only expands Yerbaé's distribution network, but also sets a precedent for new businesses in the sector. The partnership demonstrates the potential of strategic collaborations in extending a company's reach and increasing product accessibility. For new businesses, this development underscores the importance of establishing robust distribution networks. It highlights the potential of vending machines as viable distribution channels, especially in locations like corporate offices, campuses, fitness centers, and gyms. This could inspire new businesses to explore similar distribution strategies, potentially boosting their market presence. Moreover, Yerbaé's focus on plant-based, zero sugar, zero calorie beverages reflects the growing consumer demand for healthier beverage options. This trend presents an opportunity for new businesses to innovate and create products that cater to wellness-oriented consumers. In conclusion, Yerbaé's partnership with BE's is not just a win for the company, but a beacon for new businesses in the beverage industry, illuminating the path to wider distribution and consumer reach.
Story First Published at: https://financialpost.com/pmn/business-wire-news-releases-pmn/yerbae-announces-authorization-of-full-distribution-with-the-5th-largest-canteen-franchisee-in-the-us
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