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Yerbaé CEO Todd Gibson to Participate in FORCE Family Webinar: Unveiling Strategy to Disrupt $21B Energy Drinks Market

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Yerbaé Brands Corp. CEO to Discuss Disruption of U.S. Energy Drinks Market in FORCE Family Webinar

Yerbaé Brands Corp., a plant-based energy beverage company, has announced that its co-founder and CEO, Todd Gibson, will be participating in the FORCE Family Webinar to provide insights on how Yerbaé is disrupting the $21 billion U.S. energy drinks market.

Creating a Healthier Energy Drink

Yerbaé was founded by Todd Gibson and Karrie Gibson, who aimed to create a healthier energy drink following their successful careers in launching popular beverages like Monster Energy and SoBe. The company's focus on plant-based ingredients and zero sugar, zero calorie formulations sets it apart in the market.

Celebrity Investors and Webinar Details

The webinar, scheduled for November 15, will feature Todd Gibson discussing Yerbaé's recent celebrity investors, including 49ers Superstar Brock Purdy, Baseball Great Nolan Arenado, Giancarlo Stanton of the New York Yankees, and Soccer Star Kellyn Acosta. The webinar is hosted by FORCE Family Office, the largest network of family offices in the United States. To participate in the webinar, interested individuals can register at the provided link. Those looking for updates from Yerbaé can join the mailing list or follow the company on social media. In conclusion, Yerbaé's participation in the FORCE Family Webinar highlights its disruptive presence in the energy drinks market. The company's commitment to plant-based ingredients and its growing list of celebrity investors position it as a key player in the industry.

A Fresh Perspective on the Disruption of the U.S. Energy Drinks Market

The upcoming FORCE Family Webinar featuring Todd Gibson, the CEO of Yerbaé Brands Corp., is set to provide valuable insights for new businesses. Yerbaé, a plant-based energy beverage company, is shaking up the $21 billion U.S. energy drinks market with its healthier alternative to traditional energy drinks. This disruption offers a lesson for new businesses: innovation and a focus on health-conscious consumers can unlock significant market potential.

The Power of a Healthier Alternative

The story of Yerbaé's success underlines the power of creating a healthier alternative in a saturated market. The company's zero sugar, zero calorie, plant-based energy drinks stand out in a market dominated by high-sugar, high-caffeine options. For new businesses, this highlights the potential of positioning products around health and wellness trends.

Capitalizing on Celebrity Endorsements

Yerbaé's strategy of securing celebrity investors, such as Brock Purdy, Nolan Arenado, Giancarlo Stanton, and Kellyn Acosta, also offers a valuable lesson. Celebrity endorsements can significantly boost a brand's visibility and credibility, particularly in competitive markets. In conclusion, Yerbaé's disruption of the energy drinks market provides a blueprint for new businesses. By focusing on health-conscious consumers and leveraging the power of celebrity endorsements, new businesses can carve out a niche in competitive markets.
Story First Published at: https://financialpost.com/pmn/business-wire-news-releases-pmn/yerbae-ceo-todd-gibson-to-join-force-family-webinar-to-discuss-its-strategy-to-disrupt-the-21b-u-s-energy-drinks-market-2
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