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Victory for Diego Maradona's Heirs in Trademark Legal Battle

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Heirs of Diego Maradona Win Legal Battle over Trademark

The heirs of the late soccer star Diego Maradona have emerged victorious in a legal battle over the use of his trademark. Maradona had registered his name as a trademark with the European Union Intellectual Property Office in 2008, covering various products including clothing, footwear, and headgear. The general court of the European Union confirmed that it declined to transfer the trademark to Sattvica, an Argentine company owned by Maradona's former lawyer. The court stated that the documents submitted in support of the transfer request did not justify assigning the trademark to Sattvica. Maradona's heirs had requested the cancellation of the transfer after it was registered, leading Sattvica to appeal to the EU court. The court dismissed Sattvica's action, citing the lack of formal justification and the inability to correct irregularities due to Maradona's passing. Sattvica has the option to appeal the decision to the EU Court of Justice.

Implications of Maradona Trademark Dispute for New Businesses

The legal victory of Diego Maradona's heirs over the use of his trademark highlights the critical importance of intellectual property rights and their potential impact on businesses. This case underscores the need for businesses, particularly new ones, to ensure they have clear, legally sound agreements when dealing with trademarks, especially those associated with high-profile individuals.

Understanding Intellectual Property Rights

The court's refusal to transfer Maradona's trademark to Sattvica, based on insufficient justification, serves as a stark reminder for businesses to thoroughly understand and respect intellectual property rights. This includes ensuring that any transfer or use of a trademark is backed by robust legal documentation.

Dealing with Posthumous Trademarks

Maradona's case also brings to light the complexities involved when dealing with posthumous trademarks. Businesses must navigate these situations carefully, as the inability to correct irregularities due to the original owner's passing can lead to legal challenges.
Preparing for Potential Legal Battles
Finally, Sattvica's option to appeal the decision to the EU Court of Justice illustrates that legal battles over trademarks can be protracted and potentially costly. New businesses must be prepared for such scenarios when dealing with intellectual property rights, underscoring the importance of sound legal advice and strategy.
Story First Published at: https://financialpost.com/pmn/business-pmn/diego-maradonas-heirs-win-legal-battle-over-use-of-trademark
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