Trans Canada Trail Launches "Made To Be On" Campaign, Celebrating Connection, Community, and Adventure
Trans Canada Trail, the organization responsible for maintaining Canada's national trail network, has announced the launch of its inspiring "Made To Be On" campaign. This campaign aims to highlight the beauty and accessibility of the Trans Canada Trail, emphasizing that it is often right in people's backyards, with 80 percent of Canadians living within 30 minutes of the trail network.
Embracing the Trail That Connects Us All
The "Made To Be On" campaign showcases trail users from across the country, illustrating how the Trans Canada Trail connects communities and individuals. Developed in partnership with The Turn Lab, a Toronto-based marketing and consulting firm, the campaign directs people to an interactive story map on the Trans Canada Trail website. Here, participants can enter a contest by sharing their local trail photos and stories, showcasing the diversity of experiences on the trail.
Engaging with the Campaign
The campaign encourages individuals to contribute to the interactive story map by uploading their trail photos, adding captions, and pinning them to the national story map. Additionally, participants can share their trail experiences on social media using the hashtags #OnTheTrail and #TransCanadaTrail. By engaging with the campaign, participants have the chance to win weekly prizes from Trans Canada Trail, Columbia Sportswear, and The Great Canadian Sox Shop.
In conclusion, the "Made To Be On" campaign by Trans Canada Trail celebrates the spirit of connection, community, and adventure that the trail network offers. By inviting individuals to share their experiences and engage with the campaign, Trans Canada Trail aims to inspire people across the country to embrace the trail and showcase their connection to this remarkable 28,000-kilometer network.
The Business Impact of Trans Canada Trail's "Made To Be On" Campaign
Trans Canada Trail's "Made To Be On" campaign could have a significant impact on new businesses, particularly those in the outdoor, adventure, and tourism sectors. By emphasizing the accessibility and beauty of the trail network, the campaign is likely to inspire more Canadians to explore their local trails, potentially boosting local tourism and outdoor recreation businesses.
Strengthening Community Connections
The campaign's focus on connection and community could also foster stronger relationships between businesses and their local communities. Businesses that align themselves with the campaign's values and actively participate could enhance their local reputation and customer relationships.
Opportunities for Engagement and Promotion
The interactive nature of the campaign provides businesses with an opportunity to engage with potential customers in a meaningful way. By encouraging individuals to share their trail experiences, businesses can gain insights into their customers' interests and preferences, allowing them to tailor their offerings accordingly. The potential for winning weekly prizes could also incentivize more people to engage with the campaign, increasing its reach and visibility.
In conclusion, the "Made To Be On" campaign could provide new businesses with valuable opportunities for customer engagement, community connection, and promotion. By aligning their values with the campaign and actively participating, businesses can tap into a network of potential customers who are passionate about outdoor adventure and community connection.
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