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Toronto Subway Riders Gain Access to Text, Stream, and Call as Roger Opens Network to Rivals

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Toronto Subway Riders Gain Access to Seamless Connectivity as Rogers Opens Network to Rivals

Toronto subway riders can now enjoy cellular connectivity in select underground stations, regardless of their wireless carrier. Rogers Communications Inc. has announced the activation of 5G service in the busiest sections of the Toronto Transit Commission (TTC) subway system. This move allows customers of all major Canadian wireless carriers to connect to 5G and enjoy uninterrupted talk, text, and streaming services in these areas.

Deadline and Collaboration

The announcement comes ahead of the federal industry minister's deadline for Rogers to open its wireless network to rival carriers. The telecom giant's CEO, Tony Staffieri, expressed the company's commitment to finding a solution that enables all riders to connect while traveling on the TTC subway system.

Debate and Acquisition

The debate over the TTC contract arose when Rogers announced its acquisition of BAI Communications Canada, the exclusive rights holder for building cellular and Wi-Fi networks in the subway system since 2012. Prior to the acquisition, wireless service in the underground system was limited to Freedom Mobile customers. Rivals Telus Corp. and Bell Canada called for a joint build approach, expressing their willingness to purchase the contract if Rogers did not agree. In conclusion, the opening of Rogers' network to rival carriers marks a significant milestone for Toronto subway riders, who can now enjoy seamless connectivity underground. The collaboration between telecom players and the federal industry minister's involvement demonstrates the importance of ensuring widespread access to reliable wireless services for commuters.

Impact of Seamless Connectivity on New Businesses in Toronto

The recent move by Rogers Communications Inc. to open its 5G network to rival carriers in the busiest sections of the Toronto Transit Commission (TTC) subway system could have a significant impact on new businesses. This development allows subway riders to enjoy uninterrupted talk, text, and streaming services, regardless of their wireless carrier.

Enhanced Customer Engagement

For businesses, especially those in the digital and e-commerce sectors, this means an opportunity for enhanced customer engagement. With seamless connectivity, subway commuters can now interact with online platforms during their transit, potentially increasing traffic and engagement for these businesses.

Increased Accessibility

The increased accessibility to reliable wireless services in the subway system can also benefit businesses that rely on mobile applications to deliver their services. This can range from food delivery and ride-hailing apps to digital banking and entertainment platforms.
Collaboration and Competition
The collaboration between telecom players to ensure widespread access to wireless services also highlights the importance of strategic partnerships for new businesses. At the same time, the move also underscores the competitive nature of the telecom industry, signaling to new businesses the need for innovative solutions to stay ahead. In conclusion, the opening of Rogers' network to rival carriers in the TTC subway system presents both opportunities and challenges for new businesses. It underscores the importance of strategic partnerships and innovation in today's competitive business landscape.
Story First Published at: https://financialpost.com/telecom/rogers-opens-ttc-subway-access-to-wireless-rivals
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