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7 TikTok Trends to Boost Your Marketing Strategy and Grow Your Business
Day in the life
One trending TikTok trend is the "Day in the life" vlogs, where users capture brief snapshots of their daily routines in under a minute. These videos use rapid scene changes and voice-overs or music to chronicle everyday tasks and experiences. This trend satisfies people's curiosity about other people's lives and creates a sense of authenticity on social media. As a business owner, you can share your morning routine and showcase snippets of your workday, including interactions with employees and breaks.
Dance challenges
TikTok's popularity is due in large part to dance challenges, where users create dances to music and challenge others to participate. This fosters engagement and a sense of community. You can put your own spin on dance challenges by incorporating your product or services into the video, making it a fun and creative way to promote your brand.
ASMR/Satisfying videos
ASMR videos trigger tingling sensations by listening to specific sounds, while satisfying videos provide visual gratification. Brands can create visually or auditorily pleasing content, like serene calligraphy or mixing colorful pigments into slime, accompanied by soothing music for an engaging and mesmerizing experience.
Pack an order
Sharing "pack an order with me" videos can boost community engagement and build trust with customers. These videos often have an ASMR-like quality, making them appealing to viewers. Consider organizing a visually appealing workspace for easy merchandise access during filming.
Subculture content
TikTok thrives on subcultures, drawing passionate users around shared interests, aesthetics, and values. Brands can align themselves with specific subcultures and create powerful connections with viewers in those demographics. Utilize subculture hashtags to influence the identity and aesthetic of your brand while fostering authenticity and establishing brand credibility.
How-to videos/tutorials
How-to videos and tutorials are popular on TikTok, providing short and sweet instructions on various topics. You can use these videos to teach viewers something they might not know about your product or service or demonstrate the "right" or newest way to use your product. Topics for these videos are endless, allowing you to provide valuable and informative content to your audience.
Green screen
TikTok's green screen feature allows you to overlay backgrounds, enhancing entertainment, education, and storytelling. You can add depth and diverse settings to your videos for engagement. This feature is versatile and user-friendly, making it a valuable tool for creating engaging content.
In conclusion, incorporating TikTok trends into your marketing strategy can have a significant impact on a new LLC or new business filing. By leveraging these trends, you can effectively reach and engage with a wide audience, ultimately boosting brand awareness and growing your business. The "Day in the life" trend allows you to showcase the behind-the-scenes aspects of your business, giving customers an authentic glimpse into your daily operations and building trust. Dance challenges foster community engagement and provide a fun and creative way to promote your brand. ASMR and satisfying videos offer a visually and auditorily pleasing experience that can captivate and mesmerize viewers, creating a strong connection with your brand. Sharing "pack an order with me" videos can boost community engagement and build trust with customers, while subculture content allows you to align your brand with specific demographics and establish credibility. How-to videos and tutorials provide valuable and informative content, positioning your brand as an expert in your industry. Lastly, utilizing TikTok's green screen feature allows you to enhance entertainment, education, and storytelling in your videos, further engaging your audience. By embracing these trends and incorporating them into your marketing strategy, you can effectively leverage the power of TikTok to grow your business and establish a strong presence in the market. Stay up to date with the latest trends and be creative in adapting them to suit your brand's unique identity and goals.
