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Saudi Arabia Ranks Second in Soccer Spending Globally, Aiming to Become a Global Powerhouse

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Saudi Arabia's Soccer Spending: A Bid to Become a Global Powerhouse

The recently concluded Saudi Arabian soccer transfer window marked the end of a historic summer of spending by clubs in the Gulf state. Saudi Arabia's Pro League ranked second in the world in terms of spending on soccer transfer fees, with a staggering 954 million euros ($1 billion) invested solely in fees to acquire players. This figure surpassed the spending of four of the "big five" soccer leagues in Europe, marking the first time another league has outspent any members of this dominant European grouping since 2016.

Dominance of Saudi Clubs and Public Investment Fund

The majority of Saudi spending was driven by the country's four largest clubs: Al-Ittihad, Al-Ahli, Al-Nassr, and Al-Hilal. Since June, these clubs have been predominantly owned by Saudi Arabia's Public Investment Fund (PIF). Of the top 10 spenders globally, three are owned by the PIF. Collectively, these four clubs spent a total of 835.1 million euros on transfers, while generating only 4.86 million euros from incoming fees for players.

Financial Returns and Sports Investment

Public Investment Fund Governor Yasir Al-Rumayyan highlighted that Saudi Arabia's young population, with 63% of Saudis under the age of 30, has driven interest in sports investment from the state fund. However, Al-Rumayyan emphasized that the fund's decisions are not solely driven by sports but also by the need for financial returns and sustainability.

Controversies and Future Ambitions

Despite the significant soccer investments, Saudi Arabia has faced criticism from human rights groups and activists, with accusations of "sportswashing" leveled against the country. Nevertheless, the kingdom's soccer push is set to continue. The upcoming FIFA Club World Cup in December, hosted in Saudi Arabia, and the country's reported aspirations to host the 2034 World Cup demonstrate its long-term ambitions in the sport. In conclusion, Saudi Arabia's substantial investments in soccer have positioned the country as a major player in the global soccer landscape. With the dominance of Saudi clubs and the backing of the Public Investment Fund, the kingdom aims to become a global powerhouse in the sport. While controversies persist, the ambitious soccer push from Saudi Arabia has the potential to shake up the world's most-watched sport if the current levels of investment continue.

Conclusion: Implications of Saudi Arabia's Soccer Spending for New Businesses

The "hot take" on Saudi Arabia's soccer spending spree provides a fascinating insight into how a new business might be impacted by such a trend.

Opportunities in Sports Investment

For new businesses, particularly those in the sports and entertainment sectors, the massive investment in soccer by Saudi Arabia's Public Investment Fund (PIF) represents a significant opportunity. The country's young population and their interest in sports, coupled with the PIF's financial power, could provide a fertile ground for businesses related to sports management, merchandising, broadcasting, and more.
Consideration of Controversies
However, it's crucial for new businesses to be aware of the controversies surrounding Saudi Arabia's sports investments. Accusations of "sportswashing" and human rights concerns must be carefully considered when planning business strategies and partnerships. In conclusion, Saudi Arabia's soccer spending spree offers both opportunities and challenges for new businesses. The country's significant investment in soccer, driven by a young population and the financial might of the PIF, presents potential growth opportunities for businesses in related sectors. However, businesses must also navigate the controversies surrounding these investments, underscoring the need for careful strategic planning and ethical considerations.
Story First Published at: https://www.cnbc.com/2023/09/08/pro-league-saudi-arabia-soccer-spending-ranks-second-in-world-.html
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