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Samsung Outpaces Apple with Launch of Device-specific Generative AI Model

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Samsung Introduces Samsung Gauss: A New Generative AI Model

Samsung Electronics unveiled its latest generative artificial intelligence (AI) model, signaling its imminent integration into Samsung devices. Generative AI, popularized by Microsoft-backed OpenAI and ChatGPT, has sparked a race among global technology giants. This AI approach relies on large language models trained on vast amounts of data.

Introducing Samsung Gauss

Samsung's new generative AI technology, known as Samsung Gauss, is specifically designed for AI applications on devices. The model is named after Carl Friedrich Gauss, a renowned mathematician who established the theory of normal distribution, a fundamental concept in machine learning and AI.

Key Features of Samsung Gauss

Samsung Gauss offers several notable features. The first is Samsung Gauss Language, a generative language model that assists in composing emails, translating content, and enhancing the consumer experience by enabling smarter device control when integrated into products. The second feature enables in-house software developers to write code quickly, while the third, Samsung Gauss Image, can generate and edit images. Samsung stated in a press release that while Samsung Gauss is currently utilized for employee productivity, it will soon be expanded to various Samsung product applications, providing users with new and enhanced experiences.

Positioning Samsung as an AI Innovator

Samsung could potentially become one of the first handset manufacturers to incorporate generative AI into its devices. Daniel Araujo, Samsung's Vice President of Mobile Business, revealed during the company's recent earnings call that generative AI technology is expected to reach customers next year. In contrast, Apple, Samsung's biggest rival in the smartphone industry, has yet to announce its own generative AI product. However, Apple CEO Tim Cook mentioned during the company's earnings call that they are actively working on generative AI, although he refrained from providing further details. In conclusion, Samsung's introduction of Samsung Gauss showcases the company's commitment to AI innovation. With its advanced generative AI model, Samsung aims to enhance user experiences and stay at the forefront of technological advancements in the smartphone market.

Implications of Samsung's New Generative AI Model

Samsung Electronics' recent unveiling of its generative artificial intelligence (AI) model, Samsung Gauss, signals a significant shift in the AI landscape. This development could potentially influence new business formations, particularly in the technology sector.

Generative AI: A Game Changer

Generative AI, popularized by giants like Microsoft-backed OpenAI and ChatGPT, has initiated a race among global technology leaders. This AI approach, which relies on large language models trained on massive amounts of data, is now being incorporated into Samsung's devices. This move could set a precedent for other tech companies and startups, encouraging them to integrate similar AI models into their offerings.
Features and Potential Impact of Samsung Gauss
Samsung Gauss, designed specifically for AI applications on devices, offers several impressive features. These include Samsung Gauss Language, which assists in composing emails and translating content, and Samsung Gauss Image, which can generate and edit images. While currently used for employee productivity, Samsung plans to expand its application to various products, enhancing user experiences. For new businesses, this development presents an opportunity to leverage similar AI models to improve productivity and user experience. It also signals the growing importance of AI in product development and the need for businesses to stay abreast of AI advancements.

Setting the Stage for AI Innovation

Samsung's introduction of Samsung Gauss positions the company as an AI innovator, potentially influencing other companies to follow suit. With Apple, Samsung's biggest rival, also working on generative AI, it's clear that this technology will play a significant role in the future of the tech industry. New businesses should take note of this trend and consider how generative AI could be integrated into their own strategies and offerings.
Story First Published at: https://www.cnbc.com/2023/11/08/samsung-launches-generative-ai-model-made-for-devices.html
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