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Salsify Introduces New Connector Enabling Seamless Integration with NIQ Brandbank for Enhanced Product Content Delivery to Global Retailers

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Salsify Empowers Brands with New Connector to NIQ Brandbank for Enhanced Product Content Delivery

Salsify, the Product Experience Management (PXM) platform, has announced a new connector to NIQ Brandbank, enabling brand manufacturers, distributors, and retailers to streamline the delivery of accurate, complete, and compliant product content to global retailers. The connector simplifies the transfer of product content from Salsify to NIQ Brandbank and their extensive network of retailers, enhancing the shopping experience and driving product discoverability across all sellers.

Efficiency and Performance on the Digital Shelf

In the current economic environment, brands and retailers face margin and cost pressures, along with changing consumer preferences. The NIQ Brandbank connector automates the collaboration process between brands and retailers, optimizing product content delivery across NIQ Brandbank's network of 700+ retailers in 39 countries. This streamlines workflows, improves performance on product pages, and contributes to top-line and bottom-line growth in the digital shelf era.

Expanding Market Reach and Content Optimization

Salsify's PXM solution already benefits over 1300 brands, providing a unified platform for product information management, workflow streamlining, and team collaboration. With the new Salsify | NIQ Brandbank connector, joint customers gain seamless access to NIQ Brandbank's extensive retailer network directly through the Salsify PXM solution. This integration allows suppliers to easily share brand-consistent product content, including packaging details, allergen information, and HFSS data, while reducing time and manual efforts.

Driving Collaboration and Compliance

The integration between NIQ Brandbank and Salsify offers mutual customers enhanced content syndication capabilities across different territories. Brands can ensure brand consistency, collaborate with retailers to create accurate and complete product experiences, expand retailer reach without additional resources, meet legislative requirements, and automate content distribution processes. In conclusion, the new connector between Salsify and NIQ Brandbank empowers brands and retailers to deliver exceptional product experiences, optimize content delivery, and drive discoverability on the digital shelf. By leveraging this integration, businesses can enhance collaboration, expand market reach, and meet evolving consumer demands.

Impact of Salsify's New Connector on Emerging Businesses

Salsify's new connector to NIQ Brandbank is a game-changer for new businesses in the retail industry. By streamlining product content delivery, this integration enables brands to optimize their digital presence and enhance the shopping experience.

Driving Efficiency and Performance

In today's competitive market, efficiency and performance are crucial. The NIQ Brandbank connector automates the collaboration between brands and retailers, improving product page performance and driving growth. This automation could be a significant advantage for new businesses looking to scale quickly and efficiently.
Expanding Market Reach and Streamlining Workflow
The Salsify | NIQ Brandbank connector provides seamless access to an extensive retailer network, allowing businesses to easily share consistent product content. For new businesses, this means reduced manual efforts and increased market reach.
Enhancing Collaboration and Compliance
The integration also enhances content syndication capabilities, enabling businesses to collaborate with retailers to create comprehensive product experiences. This could be particularly beneficial for new businesses looking to build strong relationships with retailers and expand their reach. In conclusion, Salsify's new connector to NIQ Brandbank offers a powerful tool for new businesses to optimize their product content delivery, enhance collaboration, and expand their market reach, ultimately meeting the evolving demands of today's consumers.
Story First Published at: https://financialpost.com/globe-newswire/salsify-announces-a-new-connector-to-niq-brandbank-empowering-brands-to-deliver-accurate-complete-and-compliant-product-content-to-leading-global-retailers
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