Book Review: "Extremely Online" Explores the Influence of Creators and Influencers on Social Media
In her book "Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet," Taylor Lorenz offers a valuable and entertaining perspective on the recent history of social media. Rather than focusing solely on the tech giants and their founders, Lorenz delves into the experiences of the users, creators, and influencers who have shaped social media and its impact on our culture.
As a technology columnist for The Washington Post, Lorenz provides a social history of social media, highlighting the individuals who have had a significant influence on the modern internet landscape. From mommy bloggers to TikTok celebrities, she explores how these users have revolutionized work, entertainment, fame, and ambition in the 21st century.
Lorenz's book chronicles the struggles of tech companies to adapt to users' evolving needs and demands over the past two decades. She sheds light on the pioneers of influencer culture, such as bloggers Heather Armstrong and Julia Allison, as well as the rise and fall of platforms like MySpace and Vine. Additionally, she delves into the darker aspects of social media, examining how platforms have been weaponized during events like "Gamergate" and the spread of misinformation during the COVID-19 pandemic.
Through her exploration, Lorenz emphasizes that while tech founders may control the source code, it is ultimately the users who shape the product. "Extremely Online" offers an enlightening and thought-provoking look at the transformative power of social media and the challenges it presents.
Impact of Social Media Evolution on New Businesses: Insights from "Extremely Online"
Taylor Lorenz's book "Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet" provides a fresh perspective on the evolution of social media, emphasizing the role of users, creators, and influencers. This focus holds significant implications for new businesses.
Understanding User Influence
Lorenz's exploration of how users have shaped social media underscores the importance of understanding and responding to user needs and demands. For new businesses, this highlights the need to be user-centric, adaptable, and responsive to evolving trends and preferences.
Navigating the Social Media Landscape
The book also sheds light on the rise and fall of various platforms, providing valuable lessons on the transient nature of digital popularity. New businesses must remain agile, ready to leverage emerging platforms and abandon declining ones to stay relevant and connected with their target audience.
Addressing Social Media Challenges
Lorenz's examination of the darker aspects of social media, such as misinformation and weaponization, underscores the ethical challenges businesses face in this digital age. New businesses must navigate these challenges responsibly, ensuring they use social media in a way that is ethical, transparent, and respectful of their audience.
In conclusion, "Extremely Online" offers valuable insights for new businesses navigating the complex and rapidly evolving landscape of social media. By understanding user influence, adapting to changing platforms, and addressing ethical challenges, businesses can effectively leverage social media for success.