Raddar Expands in Quebec, Ontario, and British Columbia: Reinventing the Flyer
TC Transcontinental, the company behind raddarTM, the reinvented flyer, has announced the expansion of its innovative product across Quebec, Ontario, and British Columbia. raddarTM is a thin leaflet that combines flyers from various retailers into a single printed product, significantly reducing paper usage. Distributed through Canada Post, raddarTM offers consumers the convenience of both printed and digital platforms.
Quebec: Replacing Publisac
Starting from February to May 2024, raddarTM will gradually replace Publisac in the province of Quebec, adding 2.8 million households to the existing 1 million copies distributed in the Greater Montreal area. TC Transcontinental, as a long-standing partner of local newspapers, will support their presence by offering a free page in raddarTM and visibility on raddar.ca.
Ontario and British Columbia
In Ontario, raddarTM will be distributed to 1 million households in the Greater Toronto and Hamilton areas, previously served by Metroland. Similarly, raddarTM is already distributed to over 300,000 households in Vancouver areas where Glacier Media ceased its distribution activities. The expansion aims to provide Canadians with access to attractive offers and help retailers drive traffic to their stores.
The Benefits of raddarTM
According to a recent CROP survey, raddarTM has been well-received by consumers in Montreal, with high consultation rates and influence on purchasing decisions. Users appreciate its ease of consultation, compact format, usefulness in planning store visits, and eco-friendly nature.
In conclusion, the expansion of raddarTM across Quebec, Ontario, and British Columbia represents a significant step in reinventing the flyer. The innovative approach of combining multiple retailers' flyers into a single printed product offers convenience to consumers while reducing paper waste. With its expansion, raddarTM aims to provide attractive offers to households, support local newspapers, and drive traffic to retailers' stores.
The Impact of Raddar's Expansion on New Businesses
The expansion of raddarTM, the reinvented flyer, across Quebec, Ontario, and British Columbia brings a fresh perspective to traditional advertising methods. As a new business, this could be a game-changer.
RaddarTM merges multiple retailers' flyers into a single, compact leaflet. This innovative approach not only reduces paper waste but also provides consumers with a convenient way to access various offers. For new businesses, this means the potential for increased visibility and reach, as their promotions could be distributed to millions of households alongside established brands.
Supporting Local Presence
TC Transcontinental's commitment to supporting local newspapers by offering a free page in raddarTM and visibility on raddar.ca is a boon for new businesses. This could provide an additional platform for these businesses to establish their presence and connect with their local communities.
Driving Traffic to Stores
RaddarTM's expansion aims to drive traffic to retailers' stores. For new businesses, this could mean an increase in foot traffic and potential customers. Furthermore, the high consultation rates and influence on purchasing decisions reported in Montreal suggest that raddarTM can effectively convert visibility into sales.
In conclusion, raddarTM's expansion presents new businesses with a unique opportunity to leverage an innovative advertising platform for increased visibility, community connection, and customer traffic.