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Qualcomm CEO Envisions AI Revitalizing Smartphones, Potentially Sparking a New Upgrade Cycle

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Qualcomm CEO Believes AI Could Revolutionize Smartphones, Creating a New Upgrade Cycle

Qualcomm's President and CEO, Cristiano Amon, expressed his belief that artificial intelligence (AI) has the potential to breathe new life into the smartphone market. In an interview with CNBC's Arjun Kharpal, Amon discussed the significant opportunities he sees in AI and how Qualcomm's upcoming Snapdragon Summit in October could lead to groundbreaking advancements in mobile technology.

Potential for a New Upgrade Cycle

Amon stated that the Snapdragon Summit would focus on showcasing incredible use cases from original equipment manufacturers (OEMs) and phones, potentially creating a new upgrade cycle for smartphones. While the exact timing is uncertain, Amon firmly believes that this transformation is on the horizon.

Current Challenges in the Smartphone Market

Smartphone sales have declined as consumers have become more cost-conscious. Many users are opting to hold onto their devices, perceiving minimal differences between current models and older ones with already advanced cameras and processors. In 2022, global smartphone sales dropped by 11.3% year-over-year to 1.21 billion, the lowest level since 2013, according to IDC.

AI's Impact on the Smartphone Market

Amon highlighted the potential impact of AI on smartphones, drawing parallels to Microsoft's efforts with PCs. He emphasized the ability to run AI models locally, such as ChatGPT, which could have a significant impact once it reaches consumers' hands. Qualcomm aims to differentiate itself from its semiconductor rival Nvidia by focusing on bringing AI to devices rather than data centers.

Bringing AI to the Device

Qualcomm's strategy involves integrating AI directly into smartphones and other devices, offering a unique approach compared to Nvidia's data center-focused approach. Amon believes this presents an opportunity for Qualcomm and anticipates that the true potential of this opportunity will become evident in due course. In conclusion, Qualcomm's CEO envisions AI as a catalyst for transforming the smartphone market and creating a new upgrade cycle. By bringing AI capabilities to devices, Qualcomm aims to differentiate itself and tap into the potential of AI in mobile technology. While challenges persist in the current smartphone market, the integration of AI has the potential to revolutionize the industry and offer consumers compelling reasons to upgrade their devices.

Conclusion: AI's Potential Impact on New Businesses

Qualcomm's CEO Cristiano Amon's belief in AI's potential to revolutionize the smartphone market presents intriguing implications for new businesses. The integration of AI into smartphones could usher in a new upgrade cycle, transforming the mobile technology landscape.

Opportunities for Innovation

For new businesses, particularly those in the tech sector, this presents a wealth of opportunities. The ability to showcase innovative use cases for AI in mobile devices could set a company apart in a competitive market. Furthermore, the focus on bringing AI to devices rather than data centers offers a unique approach that could appeal to consumers seeking advanced, locally-run AI models.
Overcoming Market Challenges
While the current smartphone market faces challenges, including a decline in sales and cost-conscious consumers, the introduction of AI could be a game-changer. By offering compelling reasons for consumers to upgrade their devices, new businesses can tap into a potentially lucrative market. In conclusion, the belief of Qualcomm's CEO in AI's potential to breathe new life into the smartphone market offers a promising outlook for new businesses. By embracing AI and its transformative potential, new businesses can carve out a niche in the evolving mobile technology landscape, driving innovation and capturing consumer interest.
Story First Published at: https://www.cnbc.com/2023/09/06/qualcomm-ceo-ai-may-breathe-new-life-into-smartphones.html
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