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PUMA Forms "Class of 23" with Global Ambassadors

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PUMA Unites Global Ambassadors in "Class of 23" Beanie Campaign

PUMA, the global sports company, has launched its "Class of 23" beanie campaign, bringing together ambassadors from around the world to represent the close-knit PUMA family. This campaign celebrates the inspiring individuals and talents that PUMA has collaborated with over its 75-year history.

A Tribute to Remarkable Ambassadors

The personalized campaign features renowned talents such as Neymar Jr., Pamela Reif, Gianmarco Tamberi, and Winnie Harlow, each wearing their favorite PUMA beanie from the 2023 collection. This serves as a symbol of their membership in the grand PUMA family.

The Heartbeat of the PUMA Brand

Oana Leonte, Head of BU Marketing Accessories, emphasizes the significance of the PUMA family, which is co-created with exceptional athletes and ambassadors who redefine the essence of sports. The beanie, chosen as a humble yet symbolic product, pays tribute to the remarkable individuals who have left their mark on the brand's history.
A Dream Come True for Ambassadors
Jack Grealish, one of the participants in the campaign, expresses his excitement about being part of the PUMA family. He credits his improved on-pitch performances to joining PUMA and describes it as a dream come true to be associated with such an iconic brand. This campaign marks a special occasion where PUMA brings together all its ambassadors to celebrate the collective journey throughout the years. The Class of '23 represents the spirit of innovation and excellence that defines PUMA. The featured products are available on the PUMA website. PUMA, a leading sports brand, has been at the forefront of designing, developing, and marketing footwear, apparel, and accessories for 75 years. With a focus on pushing sport and culture forward, PUMA offers performance and lifestyle products in various categories and collaborates with renowned designers and brands to merge sport influences with street culture and fashion.

Impact of PUMA's "Class of 23" Beanie Campaign on New Businesses

PUMA's "Class of 23" beanie campaign, which unites global ambassadors, offers valuable insights for new businesses, particularly those in the sports and fashion industries. The campaign demonstrates the power of brand ambassadors and the importance of celebrating a brand's history and values.

Power of Brand Ambassadors

The campaign features renowned talents like Neymar Jr. and Winnie Harlow, highlighting the impact that influential brand ambassadors can have on a brand's image and reach. New businesses can learn from PUMA's strategy of leveraging high-profile individuals to enhance brand visibility and appeal.

Significance of Brand Values

Oana Leonte, Head of BU Marketing Accessories at PUMA, emphasizes the significance of the PUMA family, which represents the brand's values. This serves as a reminder for new businesses of the importance of defining and promoting their own brand values.
Celebrating Brand History
By celebrating its 75-year history, PUMA strengthens its brand identity and fosters a sense of loyalty among its customers. This strategy can be effective for new businesses looking to establish a strong brand identity. In conclusion, PUMA's "Class of 23" beanie campaign provides new businesses with a blueprint for leveraging brand ambassadors, promoting brand values, and celebrating brand history to enhance brand visibility and appeal.
Story First Published at: https://financialpost.com/pmn/business-wire-news-releases-pmn/puma-called-ambassadors-from-all-around-the-world-to-form-class-of-23
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