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Procter & Gamble (P&G) to Report $2.5 Billion Gillette Writedown and Undertake Operational Revamp

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P&G Announces $2.5 Billion Writedown and Operational Revamp for Gillette

Procter & Gamble (P&G) has revealed plans to record charges totaling up to $2.5 billion over two fiscal years as it writes down the value of its Gillette business and undertakes a restructuring of certain markets. The announcement caused a 2% drop in the company's shares during early trading. P&G will take a $1.3 billion non-cash impairment charge before tax in the current quarter, ending on December 31, specifically related to its Gillette business.

Challenges and Expectations for Gillette

P&G, which acquired Gillette for $57 billion in 2005, derives approximately 8% of its total sales from the grooming business. Chief Financial Officer Andre Schulten stated at a recent Morgan Stanley conference that the company anticipated a growth rate of around 5% for the Gillette business, aligning with the growth achieved over the past three years. However, in 2019, P&G faced an $8 billion charge on the unit due to currency fluctuations.

Restructuring and Macroeconomic Conditions

P&G expects charges of between $1 billion and $1.5 billion after tax related to the restructuring of its operations in Argentina and Nigeria, as it grapples with challenging macroeconomic conditions. The company attributes these charges, in part, to the strength of the U.S. dollar. Schulten highlighted the difficulty of creating value in these markets as a U.S. dollar-denominated company. As part of its restructuring efforts, P&G plans to divest its fabric and home care business in Argentina and transition Nigeria into an import-only market.

Financial Impact and Future Outlook

The total charges, after tax, are estimated to range between $2 billion and $2.5 billion and will be recognized in fiscal years 2024 and 2025. Despite these charges, P&G reported net earnings of $14.7 billion for fiscal year 2023. The company's strategic decisions and operational revamp aim to address challenges and position P&G for sustained growth and profitability in the coming years.

Hot Take: How P&G's Gillette Writedown and Operational Revamp Could Influence New Business Formation

Procter & Gamble's (P&G) recent announcement of a $2.5 billion writedown for its Gillette business and a restructuring of certain markets could serve as a significant marker for new businesses in the consumer goods industry.

Learning from Gillette's Challenges

P&G's decision to write down the value of Gillette, from which it garners approximately 8% of its total sales, highlights the challenges even established brands can face in a fluctuating market. New businesses can learn from this, understanding the importance of continuous market evaluation and the potential need for strategic adjustments.

Adapting to Macroeconomic Conditions

P&G's restructuring of its operations in Argentina and Nigeria due to challenging macroeconomic conditions underscores the need for businesses to remain adaptable. New businesses must be prepared to navigate similar difficulties, potentially restructuring operations or adjusting strategies in response to market conditions.

Financial Implications and Future Outlook

Despite the significant charges, P&G reported net earnings of $14.7 billion for fiscal year 2023. This demonstrates that even amidst financial challenges, strategic decisions and operational revamps can position a company for sustained growth and profitability. This could inspire new businesses to remain resilient and adaptable, even when facing financial hurdles. In essence, P&G's recent moves could significantly influence new business formation, providing valuable lessons in market evaluation, adaptability, and resilience in the face of financial challenges.
Story First Published at: https://www.cnbc.com/2023/12/05/pg-to-record-up-to-2point5-billion-in-gillette-writedown-operations-revamp.html
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