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Pre-Market Movers: Kroger, DocuSign, Snowflake, Adobe, and Others

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Premarket Trading Update: Kroger, DocuSign, Snowflake, Adobe, Gilead Sciences, and RH

Here's a roundup of the latest premarket trading news on several notable companies:


The retailer experienced a 2.8% decline following a mixed second-quarter report. While Kroger beat analysts' earnings per share ex-items forecast of 91 cents by reporting 96 cents, its quarterly revenue of $33.85 billion fell short of the anticipated $34.13 billion.

Planet Labs

Planet Labs, the satellite imagery stock, slipped 2.6% in premarket trading after delivering a weaker-than-expected quarterly report. The company posted a loss of 14 cents per share on revenue of $53.8 million in the second quarter, missing analysts' projected loss of 8 cents per share and revenue of $54.1 million. Furthermore, Planet Labs' current-quarter and full-year guidance fell short of Wall Street estimates.


The electric signature stock saw a 2.4% premarket increase following a stronger-than-expected quarterly report. DocuSign reported adjusted earnings per share of 72 cents on $688 million in revenue, surpassing analysts' forecast of 66 cents per share and revenue of $678 million.


Shares of the cloud data provider rose nearly 2% premarket after DA Davidson initiated research coverage of the stock with a buy rating. The Wall Street firm highlighted Snowflake's "best-in-class growth rates" and its advantageous position to benefit from the rising demand for artificial intelligence applications.

First Solar

First Solar's shares gained 2.8% in early trading after being upgraded to buy from hold by Deutsche Bank. The bank cited First Solar's strong growth message during its investors' day and raised its price target to $235 per share, implying a 30% upside.


Adobe, the maker of Photoshop software, experienced a nearly 2% premarket increase after Mizuho upgraded it to buy from neutral. Mizuho cited accelerating web traffic as a reason for optimism on Adobe. The company is scheduled to report its next quarterly results on September 14.

Gilead Sciences

The maker of antiviral drugs, Gilead Sciences, rose 1.6% premarket after receiving an upgrade from Bank of America. The bank stated that Gilead's growing pipeline is underappreciated by investors and raised its price target to $95 from $88, representing over a 25% upside from Thursday's close.


Home goods retailer RH saw a 7.3% premarket drop after its third-quarter guidance fell short of analyst estimates. CEO Gary Friedman commented on the challenging luxury housing market and broader economy, with mortgage rates remaining at 20-year highs and an outlook for rates to remain unchanged until the second quarter of 2024. In summary, premarket trading has seen a mix of gains and losses for various companies, with positive performances from DocuSign, Snowflake, First Solar, Adobe, and Gilead Sciences, while Kroger and RH faced declines.

Conclusion: Lessons for New Businesses from Premarket Trading Trends

The latest premarket trading developments offer new businesses valuable insights into the dynamics of the stock market and the factors that influence investor sentiment.

Understanding Market Expectations

The mixed performances of Kroger and Planet Labs underscore the importance of meeting or exceeding market expectations. Even if a company reports strong earnings, falling short of analysts' projections can lead to a decline in share price.
Capitalizing on Positive Developments
On the other hand, companies like DocuSign, Snowflake, First Solar, Adobe, and Gilead Sciences saw their shares rise after reporting stronger-than-expected results or receiving positive analyst coverage. This highlights the potential for businesses to capitalize on positive developments and trends. In conclusion, the premarket trading trends of these companies provide a snapshot of the market's response to various factors, from earnings reports to analyst ratings. For new businesses, understanding these dynamics can help in formulating strategies that align with market expectations and capitalize on opportunities for growth. It's a reminder that in the world of business, perception often holds as much weight as reality, and managing both is key to success.
Story First Published at: https://www.cnbc.com/2023/09/08/premarket-movers-kroger-docusign-snowflake-adobe-and-more.html
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