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Morgan Stanley Upgrades Bank on Credit Card Growth and Increased Deals

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Morgan Stanley Upgrades Barclays on Strong Consumer Business and Investment Banking Outlook

Morgan Stanley has upgraded Barclays, citing the bank's robust U.S. consumer business and a positive outlook for investment banking. Analyst Alvaro Serrano raised the bank's shares from equal weight to overweight. Barclays' U.S.-listed shares trade under the ticker BCS. Serrano highlighted the underestimation of revenues in the consumer, cards and payments (CC&P) businesses, along with an improved outlook in investment banking (IB), as key factors driving the upgrade. He also noted the potential for increased capital efficiency and distribution. Following the upgrade, U.S. shares of Barclays advanced 2.1% before the market opened.

Growth in U.S. Credit Card Business and M&A Pipeline

Serrano emphasized that Barclays is quietly expanding its presence in the U.S. credit card business, which has the potential to enhance its profitability compared to competitors. Additionally, the stabilization of rate sentiment has bolstered the merger-and-acquisition pipeline, further contributing to the positive outlook for the bank. Serrano has raised revenue expectations for the corporate and investment bank division, anticipating growth in the coming years.

Challenges and Opportunities for Barclays and the UK Banking Sector

While Barclays is expected to experience revenue growth in 2024 and 2025, Serrano cautioned about potential downside risks to the margins of other banks in the United Kingdom. However, he believes that increased capital efficiency can lead to improved payouts. With deals completed, Serrano suggested that share buybacks could reach 2 billion euros per year. Despite low multiples in the cards and investment banking business, Serrano believes that the earnings upgrades will ultimately drive the stock higher. He also noted that the current discount of Barclays' stock to its peers in the UK is primarily tied to lower yield, but this could be mitigated as risk-weighted assets surprise positively. In conclusion, Morgan Stanley's upgrade of Barclays reflects confidence in the bank's strong consumer business and positive prospects for investment banking. The growth in the U.S. credit card business, along with a favorable merger-and-acquisition pipeline, contributes to the optimistic outlook. While challenges exist within the UK banking sector, Barclays' focus on capital efficiency and potential for improved payouts positions it well for future growth.

Implications of Morgan Stanley's Barclays Upgrade for New Business Ventures

The recent upgrade of Barclays by Morgan Stanley, driven by the bank's strong U.S. consumer business and a positive outlook for investment banking, could have significant implications for new businesses. Analyst Alvaro Serrano's decision to raise Barclays' shares from equal weight to overweight signals a robust confidence in the bank's potential.

U.S. Consumer Business and Investment Banking: A Dual Growth Engine

Serrano's emphasis on Barclays' expansion in the U.S. credit card business, coupled with an improved outlook in investment banking, presents a compelling case for new businesses in these sectors. The stabilization of rate sentiment, which has bolstered the merger-and-acquisition pipeline, further underscores the opportunities available for new ventures.

Capital Efficiency and Distribution: Key Factors for Consideration

While Barclays is expected to see revenue growth in the coming years, Serrano's caution about potential downside risks to the margins of other banks in the United Kingdom serves as a valuable insight for new businesses. His belief in increased capital efficiency leading to improved payouts could serve as a strategic consideration for businesses planning their financial strategies.
Barclays' Future Growth and Market Position
Despite the challenges within the UK banking sector, Barclays' focus on capital efficiency and potential for improved payouts positions it well for future growth. This, combined with the bank's strong consumer business and positive prospects for investment banking, makes Barclays an attractive case study for new businesses looking to understand the dynamics of the banking sector. As Barclays continues to navigate its growth journey, new businesses could glean valuable insights from its strategies and market position.
Story First Published at: https://www.cnbc.com/2023/09/26/strong-consumer-plans-and-deals-can-help-this-bank-per-morgan-stanley.html
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