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Morgan Stanley Forecasts Up to 60% Upside for a Tech Giant

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Morgan Stanley Forecasts Significant Upside for Amazon

According to Morgan Stanley, Amazon still has room to grow as it works towards restoring profits to pre-pandemic levels. Analyst Brian Nowak rates Amazon as a "top pick" and maintains an overweight rating on the stock. Nowak's price target of $175 implies a 20.8% increase from the previous closing price of $144.85.

Focus on Efficiency and Profitability

Nowak believes that Amazon's management is highly focused on improving efficiency and profitability, demonstrating to investors that their business model can deliver a return on investment. If this "efficiency upside" is realized, Nowak's analysis suggests that Amazon's shares could have a potential upside ranging from 20% to 60%.

Improving Retail Profitability

To enhance retail profitability, Nowak suggests that Amazon should focus on reducing shipping and fulfillment costs per unit through increased square footage and improved logistics employee utilization. Additionally, increased discipline on content spend and reduced discounting, inflation, and supply chain challenges can contribute to higher profitability. Nowak notes that merchandise margins are still below Amazon's levels from 2018 and 2019.

Amazon's Growth Potential

According to the analyst, Amazon could warrant a higher price/earnings-to-growth ratio compared to its tech peers due to its expansive growth potential across various business lines, including global retail, cloud services, and healthcare. The increasing value of Amazon's Prime subscriber base further adds to its growth prospects. In recent times, Amazon has delivered better-than-expected results, with second-quarter earnings per share increasing to 65 cents compared to a loss of 20 cents per share in the previous year. The company's shares have rallied 72% this year, reaching a fresh 52-week high. In conclusion, Morgan Stanley's analysis suggests that Amazon has the potential for significant upside as it focuses on improving efficiency, profitability, and retail performance. With its diverse business lines and growing Prime subscriber base, Amazon remains well-positioned for future growth. Investors should closely monitor the company's progress as it continues to drive profits and expand its market presence.

Conclusion: Implications of Amazon's Upside for New Businesses

Morgan Stanley's forecast of significant upside for Amazon provides valuable insights for new businesses. The focus on improving efficiency and profitability, enhancing retail profitability, and leveraging growth potential across various business lines offers a roadmap for new ventures aiming for success.

Efficiency and Profitability

New businesses can learn from Amazon's focus on efficiency and profitability. By demonstrating a return on investment, businesses can attract and retain investors. This "efficiency upside" could potentially translate into a significant increase in share value.

Retail Profitability

For businesses in the retail sector, Amazon's strategies to enhance profitability, such as reducing shipping and fulfillment costs and increasing discipline on content spend, offer valuable lessons. New businesses can implement similar strategies to improve their profitability.
Growth Potential
Amazon's expansive growth potential across various business lines, including global retail, cloud services, and healthcare, underscores the importance of diversification for new businesses. By exploring opportunities in different sectors, businesses can increase their growth potential and resilience. In conclusion, Morgan Stanley's forecast for Amazon offers a "hot take" for new businesses. By focusing on efficiency, profitability, and diversification, new businesses can position themselves for significant upside and future growth.
Story First Published at: https://www.cnbc.com/2023/09/14/this-one-tech-giant-could-have-up-to-60percent-upside-morgan-stanley-says.html
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