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Morgan Stanley: Apple's Latest iPhone Pre-Order Data Exceeds Expectations, Dispelling Fears

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Morgan Stanley: Apple's Latest iPhone Pre-Order Data Exceeds Expectations

Morgan Stanley analysts have revealed that pre-order data for Apple's latest iPhone is better than anticipated. In a note on Monday, they highlighted that lead times for the iPhone 15 Pro Max are averaging five to six weeks, the longest for any model in the past seven years. Despite concerns surrounding China, reports from Chinese news agencies suggest solid early pre-order demand for the iPhone 15.

Encouraging Data Points

Morgan Stanley analysts find these data points encouraging, particularly in light of the extreme negative investor sentiment that has caused Apple's stock to underperform the market by 7 points since reports of Chinese government bans emerged. These bans were said to prohibit officials from using iPhones in government offices or for work. However, a Chinese Ministry of Foreign Affairs spokesperson denied the existence of such a policy.

Supply Constraints and Strong Early Demand

Morgan Stanley attributes the lead time for the latest iPhone line in the U.S. to both supply constraints and strong early demand. The analysts also note that the positive surprise in China's lead time and pre-order data is noteworthy given earlier reports of a potential ban and the dominance of Chinese phone maker Huawei in the market. The firm maintains an overweight rating on Apple's stock with a $215 price target. The analysts suggest that if the iPhone 15's lead time and pre-order data continue to exceed expectations and if iPhone builds remain stable, a short-term recovery in Apple shares could be expected. In conclusion, Morgan Stanley's analysis reveals that Apple's latest iPhone pre-order data has surpassed initial fears. The strong demand and extended lead times indicate positive market reception, despite concerns surrounding China and supply constraints. These encouraging data points could potentially lead to a short-term recovery in Apple's stock.


Morgan Stanley's report on Apple's latest iPhone pre-order data exceeding expectations provides a significant insight into the current tech market dynamics. This development could have considerable implications for new businesses, particularly those in the tech and consumer electronics sectors.

Implications for New Businesses

For startups, this analysis underscores the importance of understanding market trends, consumer demand, and the impact of geopolitical factors on business performance. The strong demand for the latest iPhone, despite supply constraints and concerns surrounding China, demonstrates the resilience of well-established brands and the potential for success in the face of adversity.
Lessons Learned
The key takeaway for new businesses is the importance of maintaining a strong brand presence and the ability to meet consumer demand, even in challenging circumstances. Morgan Stanley's report also highlights the need for businesses to stay informed about geopolitical developments and their potential impact on market performance. In conclusion, Morgan Stanley's analysis of Apple's latest iPhone pre-order data provides valuable insights for new businesses. By understanding these market dynamics, startups can better position themselves for success in the evolving business landscape. As the tech market continues to evolve, it is crucial for new businesses to remain adaptable and responsive to these changes.
Story First Published at: https://www.cnbc.com/2023/09/18/apple-iphone-15-pre-order-data-is-better-than-feared-morgan-stanley.html
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