Modelo Celebrates Full-Time Fans as Official Beer Sponsor of College Football Playoff
Modelo, the Official Beer Sponsor of the College Football Playoff, is reinforcing its commitment to honoring the passion of Full-Time Fans with its largest-ever investment. The brand is launching new advertising and media partnerships, including TV spots, digital and social content, and an enhanced retail program with exclusive cash rewards. The campaign celebrates the dedication and spirit of true football fandom, positioning Modelo as the ultimate reward for Full-Time Fans. As the Official Overtime Beer Sponsor of ESPN College Football, Modelo will also recognize fans who support their teams during overtime games. The Modelo Full-Time Fan Contest offers fans the chance to win a $100,000 grand prize and a trip to the College Football Playoff National Championship. Additional activations and details will be revealed throughout the season. For more information about Modelo's Full-Time Fans campaign, visit their website.
Born in 1925 in Tacuba, Mexico, Modelo has been delivering high-quality beer to those with the Fighting Spirit ever since. The Modelo family of beers, including Modelo Especial® and Modelo Negra®, are exclusively brewed in Mexico and imported and marketed for the U.S. by Constellation Brands.
About the College Football Playoff
The College Football Playoff features semifinal games between the top-ranked teams from six bowl games, rotating annually. The Playoff Semifinals will take place on January 1, 2024, followed by the College Football Playoff National Championship on January 8, 2024, in Houston, Texas.
Hot Take: Modelo's Full-Time Fans Campaign and Its Potential Impact on New Businesses
Modelo's recent announcement as the Official Beer Sponsor of the College Football Playoff and its Full-Time Fans campaign could have significant implications for new businesses, particularly those in the beverage and sports marketing industries. This move represents a trend towards more immersive and engaging brand experiences, leveraging the passion and loyalty of sports fans.
For new businesses, this could mean rethinking traditional advertising strategies. Instead of focusing solely on product promotion, there's a shift towards creating a brand narrative that resonates with consumers on a more personal level. Modelo's campaign, which includes TV spots, digital and social content, and a retail program with exclusive rewards, is a prime example of this approach.
Moreover, the Full-Time Fans campaign could encourage new businesses to explore partnerships and sponsorships within the sports industry. The visibility and reach offered by such platforms are immense, and the emotional connection fans have with their teams can translate into brand loyalty.
In conclusion, Modelo's Full-Time Fans campaign could serve as a blueprint for new businesses, highlighting the potential of sports sponsorships and fan-focused marketing strategies in building brand visibility and consumer engagement.