MDC Visual Case Study: Projecting 100 Million VR and AR Gamers by 2027
A visual case study conducted by MDC (Minimum Deposit Casinos) reveals the booming global gaming industry, with millions of people worldwide immersing themselves in virtual reality (VR) and augmented reality (AR) games. In 2023, there were 98 million VR users and 23 million AR users. The study projects that both VR and AR will surpass 100 million users worldwide by 2027.
Key Findings of the Study
The study highlights the most popular video game genres, including first-person shooters, action adventures, simulations, multiplayer online battle arenas (MOBAs), and sports games. Preferences for video games vary by country, with games like Pokémon Legends: Arceus being popular in France and Honor of Kings preferred in China. The gaming industry is witnessing emerging trends, such as AR and VR gaming, fitness gaming, and casino gaming.
AR and VR Gaming
AR and VR games have gained immense popularity, offering players immersive experiences. AR games overlay digital information onto the real world, while VR games transport players to virtual realms. In 2023, there were 98 million VR users and 23 million AR users. The study projects that both AR and VR gaming will surpass 100 million users worldwide by 2027. Popular AR and VR games include War Thunder, Phasmophobia, and VR Chat. The VR fitness market is also expected to grow by 40% between 2023 and 2029.
Online casino gaming is another sought-after form of entertainment globally. The study reveals a 29.25% growth rate in online gaming businesses since 2018, with 4,792 such businesses worldwide in 2023. Popular casino games include Coin Master, Bingo Blitz, and Jackpot Party Casino Slots.
With the diverse range of games and platforms available, the global gaming industry is thriving and offers exciting opportunities for players and businesses alike.
Implications for New Businesses
The MDC visual case study provides valuable insights for new businesses aiming to venture into the gaming industry. The projected growth in VR and AR gaming users presents a lucrative opportunity for businesses to develop innovative gaming solutions. With the gaming preferences varying by country, businesses can tailor their gaming offerings to cater to specific regional tastes, thereby maximizing their market reach and profitability.
Embracing Emerging Trends
The study also highlights the importance of staying abreast of emerging trends in the gaming industry. Businesses that can leverage the rising popularity of AR and VR gaming, fitness gaming, and casino gaming can carve out a competitive edge in the thriving global gaming industry. The anticipated 40% growth in the VR fitness market between 2023 and 2029, for instance, opens up a promising avenue for businesses focusing on the intersection of fitness and gaming.
Opportunities in Casino Gaming
The surge in online casino gaming offers another significant opportunity for new businesses. With a 29.25% growth rate in online gaming businesses since 2018, this segment of the gaming industry is ripe for innovation and expansion. By offering popular casino games and exploring new gaming concepts, businesses can tap into this growing market and drive their growth.