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Macy's-Owned Bloomingdale's Selects Olivier Bron as Next CEO

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Macy's-Owned Bloomingdale's Appoints Olivier Bron as CEO

Macy's has announced the appointment of Olivier Bron, an international retail executive, as the new CEO of its upscale department store, Bloomingdale's. Bron, who previously served as the CEO of Central and Robinson department stores in Thailand, will succeed Tony Spring. With over 36 years of experience at Bloomingdale's, Spring became CEO-elect of Macy's parent company earlier this year and will take over from longtime leader Jeff Gennette, who is retiring in February.

Expanding Global Ambitions

By selecting a retail executive from another company and country, Macy's may be signaling its larger global ambitions for Bloomingdale's. While the chain currently has a small international presence with locations in Dubai and Kuwait, its flagship store in midtown Manhattan showcases its popularity among tourists. The store's exterior adorned with flags from around the world further emphasizes its global appeal.

A Cornerstone of Growth

Macy's has described Bloomingdale's as a cornerstone of its strategy to expand its luxury business. In a news release, Tony Spring praised Olivier Bron as an authentic and charismatic leader who understands the Bloomingdale's brand and is prepared to lead the company into the future. Bron expressed his admiration for the Bloomingdale's brand and his intention to build upon it through new store formats and continued digital expansion.

A Shift in Leadership

This appointment marks the first time since 1991 that Macy's has hired an outside executive as Bloomingdale's CEO. Tony Spring, who assumed leadership of the chain in 2014, succeeded Michael Gould, who joined Bloomingdale's from fragrance brand Giorgio Beverly Hills. Bloomingdale's has recently experimented with smaller store formats called Bloomie's and plans to open another location in Seattle, a new market for the brand and the home turf of rival Nordstrom. The chain also operates 20 outlet stores across the U.S. In conclusion, Bloomingdale's has been a growth driver for Macy's, attracting a more affluent customer base with its designer names and higher-priced items. However, the brand faced sales declines in the most recent quarter due to consumer budget constraints and a shift towards experiential spending. While Macy's includes other brands like Bluemercury, its namesake stores remain the largest part of the business, drawing the majority of shoppers. As Bloomingdale's looks to expand globally and adapt to changing consumer preferences, the appointment of Olivier Bron as CEO brings a fresh perspective and expertise to guide the brand's future growth.

Conclusion: The Impact on New Businesses

The appointment of Olivier Bron as the new CEO of Bloomingdale's provides an important lesson for new businesses. It highlights the value of bringing in fresh perspectives, particularly from international markets, to drive growth and adapt to changing consumer preferences.

Embracing Global Perspectives

Bron's appointment signals Macy's global ambitions for Bloomingdale's. For new businesses, this serves as a reminder of the potential benefits of embracing a global mindset. By considering international trends and consumer behaviors, businesses can position themselves for broader market appeal and potential expansion.
Leadership Transitions and Growth Strategies
The leadership transition at Bloomingdale's also underscores the importance of strategic succession planning. As businesses grow and evolve, ensuring a smooth transition of leadership can help maintain momentum and stability. Furthermore, Bron's intention to build upon Bloomingdale's brand through new store formats and digital expansion highlights the need for continuous innovation and adaptation in today's dynamic retail landscape. In essence, the developments at Bloomingdale's offer valuable insights for new businesses. From embracing global perspectives to strategic leadership transitions and continuous innovation, these elements can play a crucial role in a new business's growth and success.
Story First Published at: https://www.cnbc.com/2023/09/12/macys-chain-bloomingdales-taps-olivier-bron-as-its-next-ceo.html
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