LiveRamp's Enhanced Data Activation and Identity Resolution for Cloud Environments
LiveRamp, a leading data collaboration platform, has announced new capabilities aimed at empowering clients to effectively activate and connect their data while gaining deeper analytics and audience insights. These privacy-centric, cloud-native enhancements enable brands, publishers, and technology platforms to maximize the value of their first-party data, seamlessly unify and activate data from any environment, and gain more granular measurement within their existing technology stack or partner ecosystem.
Unlocking Data Activation with Clean Room
LiveRamp's next-generation clean room capabilities now allow clients to activate their data with hundreds of partners directly from collaboration platforms like Snowflake and the LiveRamp Clean Room. This enhanced activation offers improved accuracy and connectivity, enabling seamless data activation and unification without the need for multiple solutions or new integrations for each partner and platform.
Industry-First Identity Resolution in Cloud Environments
LiveRamp's cloud-native and embedded identity resolution capabilities enable clients to expand their pseudonymized first-party data to include known data elements, such as CRM and email addresses, directly within their preferred cloud platforms, including AWS, Azure, Google Cloud, Databricks, and Snowflake. This allows clients to maximize their marketing ROI from wherever their data resides.
These advancements address the ongoing challenge of fragmented customer data, enabling the resolution of multiple personal identifiers back to individuals and households. This enhances measurement accuracy, enables personalized advertising, and minimizes the need for data movement.
Kimberly Bloomston, SVP of Product at LiveRamp, emphasizes the importance of these cloud-native capabilities in scaling data practices, maximizing insights, and adapting to the demands of a fragmented ecosystem. LiveRamp's solutions empower businesses to evolve their digital transformation initiatives while ensuring data privacy and delivering accurate customer experiences.
In conclusion, LiveRamp's new clean room activation and cloud-first identity resolution capabilities provide clients with enhanced data activation, connectivity, and measurement within cloud environments. These advancements enable seamless collaboration, improved insights, and campaign optimization, empowering businesses to navigate the complexities of the modern data landscape.
Impact of LiveRamp's Enhanced Data Activation and Identity Resolution for New Businesses
LiveRamp's recent advancements in data activation and identity resolution capabilities could significantly impact new businesses in the digital landscape. As a leading data collaboration platform, LiveRamp's innovative solutions are designed to empower clients to maximize the value of their first-party data and gain deeper analytics and audience insights.
Driving Efficiency and Accuracy
For new businesses, LiveRamp's next-generation clean room capabilities could drive efficiency and accuracy in data activation. The ability to activate data directly from collaboration platforms like Snowflake and the LiveRamp Clean Room, without the need for multiple solutions or new integrations, can streamline operations and enhance connectivity.
Enhancing Personalization and ROI
Moreover, LiveRamp's industry-first identity resolution capabilities in cloud environments can enhance personalization and maximize marketing ROI. By enabling clients to expand their pseudonymized first-party data to include known data elements within their preferred cloud platforms, LiveRamp's solutions can help new businesses deliver personalized advertising and improve measurement accuracy.
In conclusion, LiveRamp's enhanced data activation and identity resolution capabilities could revolutionize how new businesses navigate the complexities of the modern data landscape. By enabling seamless collaboration, improved insights, and campaign optimization, these advancements could empower new businesses to evolve their digital transformation initiatives while ensuring data privacy and delivering accurate customer experiences.