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Legion's Unique Initiative Promotes Remembrance with Advertising Blackout

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Legion's Advertising Blackout Initiative Promotes Remembrance

The Royal Canadian Legion has introduced a unique initiative to honor Remembrance Day by organizing an advertising blackout. Thousands of digital advertising signs across Canada will go black on November 11th from 11:00 to 11:02 a.m., coinciding with the traditional two minutes of silence. This voluntary decision by major advertisers aims to remind people of the importance of remembering the sacrifices made by fallen Canadian veterans.

A Symbolic Gesture of Remembrance

During the blackout, digital advertising signs will display the numbers "11-11-11" along with the message "Lest We Forget" and a remembrance poppy. This gesture is a significant and gracious act by Canadian digital advertisers to support the over 120,000 Canadian Armed Forces members who have died in the line of duty.

Encouraging Reflection and Gratitude

The two minutes of silence observed on Remembrance Day are a sacred part of the ceremonies, allowing attendees to reflect upon the sacrifices made by veterans with deep gratitude. The Legion has also created special public service announcements to invite people to participate in the two minutes of silence.
Expanding Remembrance Day Ceremonies
In addition to the advertising blackout, the Legion is organizing the National Remembrance Day Ceremony at the National War Memorial in Ottawa. The ceremony will feature a Veterans' Parade and a CF-18 fly-past. The Legion's Facebook page will provide live coverage, and national broadcasters will also broadcast the ceremony. Canadians can use the Legion's Ceremony Locator to find a Legion-supported Remembrance ceremony near them.
Remembrance Through Light
Leading up to November 11th, virtual poppies will cascade upon the Peace Tower at Parliament Hill and the Senate building. Various Canadian landmarks and community locations will also be illuminated in support of the National Poppy Campaign and Remembrance. In summary, the Legion's advertising blackout initiative serves as a powerful reminder to pause and reflect on Remembrance Day. Through this symbolic gesture, Canadians are encouraged to honor and remember the sacrifices made by veterans.

The Impact of Legion's Advertising Blackout Initiative on New Businesses

The Royal Canadian Legion's unique initiative of an advertising blackout on Remembrance Day presents an interesting scenario for new businesses, particularly those in the digital advertising sector. This voluntary act of remembrance, where digital signs across Canada will go black for two minutes, is a powerful gesture that emphasizes the importance of honoring the sacrifices of veterans.

Opportunities for Community Engagement

For new businesses, this initiative presents an opportunity to demonstrate corporate social responsibility and engage with the community on a deeper level. By participating in this blackout, businesses can show their respect for the sacrifices made by veterans and contribute to a nationwide moment of reflection.
Challenges and Considerations
However, the blackout also presents a challenge, as it requires businesses to forego two minutes of advertising time. For businesses heavily reliant on digital advertising, this could potentially impact their reach and visibility. Therefore, businesses need to carefully consider their participation in this initiative, balancing the potential impact on their advertising efforts with the opportunity to engage in a meaningful community event. In conclusion, while the Legion's advertising blackout initiative presents both opportunities and challenges for new businesses, it ultimately serves as a powerful reminder of the importance of community engagement and corporate social responsibility.
Story First Published at: https://financialpost.com/globe-newswire/advertising-blackout-legion-encourages-remembrance-with-unique-initiative
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