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Klaviyo Raises IPO Price Range to Target $9 Billion Valuation

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Klaviyo Raises IPO Price Range, Aiming for $9 Billion Valuation

Klaviyo, the marketing automation company, has increased the proposed price range of its shares in a filing, targeting a fully diluted valuation of up to $9 billion for its initial public offering (IPO). The company now estimates that its IPO price will fall between $27 and $29, up from the previously estimated range of $25 to $27. Klaviyo recently announced the launch of its IPO and plans to list shares on the New York Stock Exchange under the ticker symbol "KVYO."

A Sign of Tech IPO Comeback?

Klaviyo's IPO comes at a time when the tech IPO market has been relatively quiet for years. However, it follows the IPO announcement of Instacart and the debut of Arm, hinting at a potential resurgence in tech IPOs. The performance of Klaviyo, Instacart, and Arm in the market could serve as a catalyst for other tech companies to consider going public.

Influence of E-commerce Giant Shopify

E-commerce company Shopify holds approximately 11% of Klaviyo shares, according to the marketing firm's disclosure. Furthermore, about three-quarters of Klaviyo's annualized recurring revenue is derived from customers who use Shopify. This partnership with Shopify has likely played a significant role in Klaviyo's growth and success. In conclusion, Klaviyo's decision to raise its IPO price range and target a $9 billion valuation demonstrates the company's confidence in its market potential. The resurgence of tech IPOs, along with Klaviyo's strong partnership with Shopify, could signal a positive outlook for the company and potentially inspire other tech firms to consider going public.


The decision by Klaviyo to raise its IPO price range, aiming for a $9 billion valuation, presents a significant development for new businesses, particularly those in the tech sector. This move signals a robust confidence in the market potential of tech companies, which could inspire similar ventures to consider going public.

Implications for New Businesses

For new businesses, particularly startups, this could serve as a beacon of optimism. The potential resurgence of tech IPOs, as indicated by Klaviyo, Instacart, and Arm, could open up new avenues for capital raising and growth. This trend could encourage new businesses to accelerate their growth strategies and consider public listing as a viable option.
Role of Strategic Partnerships
The significant influence of Shopify on Klaviyo's success also underscores the importance of strategic partnerships for new businesses. Forming alliances with established players in the market can not only boost a company's growth but also enhance its credibility in the eyes of potential investors. In essence, Klaviyo's bold move presents both a challenge and an opportunity for new businesses. By staying informed about market trends, forging strategic partnerships, and being open to public listing, new businesses can navigate the dynamic business landscape and position themselves for success.
Story First Published at: https://www.cnbc.com/2023/09/18/klaviyo-raises-ipo-price-range-aiming-for-9-billion-valuation.html
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