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Klaviyo Makes NYSE Debut with Opening Shares at $36.75

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Klaviyo Makes Strong Debut on NYSE with Opening Shares at $36.75

Klaviyo, the marketing automation company, had an impressive start on the New York Stock Exchange (NYSE) as its shares opened at $36.75. This marks a significant milestone as Klaviyo becomes the first notable IPO for a U.S. venture-backed software company since late 2021. The company priced 19.2 million shares at $30 each, valuing Klaviyo at just over $9 billion. Of these shares, 11.5 million were sold by the company, resulting in a cash injection of $345 million.

Cracking Open the Tech IPO Market

Klaviyo's listing on the NYSE, under the ticker symbol "KVYO," follows the recent successful IPO of grocery delivery company Instacart on the Nasdaq. Both companies are aiming to revive the tech IPO market, which has been relatively dormant for the past 21 months. While chip designer Arm recently went public, it is based in the U.K. and controlled by Japan's SoftBank.

Challenges and Rebound in the Tech Sector

The tech IPO market faced challenges due to inflation spikes and rising interest rates in 2022, resulting in a turn away from risk and a challenging year for tech stocks. However, the Nasdaq has rebounded this year. Despite the recovery, less mature and unprofitable businesses still face valuation challenges compared to their levels two years ago.

Klaviyo's Growth and Market Presence

Founded in 2012, Klaviyo has established itself by helping companies store user data and build profiles for targeted marketing campaigns through channels like email and text messages. While initially serving primarily online businesses in the e-commerce industry, Klaviyo has witnessed growing demand from various sectors, including restaurants, travel, events, and entertainment.

Strong Financial Performance and Strategic Partnerships

Klaviyo reported impressive revenue growth of 51% in the latest quarter, reaching $164.6 million. The company has also achieved profitability, with a net income of $10.9 million compared to a loss of $11.7 million the previous year. Klaviyo's strategic partnership with e-commerce software vendor Shopify has been instrumental in its success, with Shopify owning approximately 11% of Klaviyo's shares and investing $100 million in the company last year. In conclusion, Klaviyo's strong debut on the NYSE and its successful IPO highlight the company's growth, financial performance, and market presence. As Klaviyo expands its customer base and continues to collaborate with market-leading platforms like Shopify, it is well-positioned to capitalize on the increasing demand for targeted marketing solutions across various industries.

Conclusion: The Impact of Klaviyo's NYSE Debut on New Businesses

Klaviyo's successful debut on the NYSE offers valuable lessons and implications for new businesses, particularly those in the tech sector.

Reviving the Tech IPO Market

Klaviyo's IPO, along with Instacart's, signals a potential revival of the tech IPO market. This could pave the way for more venture-backed software companies to consider going public, offering new businesses an additional avenue for raising capital and accelerating growth.

Overcoming Market Challenges

Despite challenges such as inflation and rising interest rates, Klaviyo's successful IPO demonstrates that with a robust business model and strong financial performance, companies can overcome market volatility. This should inspire new businesses to focus on building solid financial foundations to weather market fluctuations.

Strategic Partnerships and Growth

Klaviyo's strategic partnership with Shopify underscores the importance of forming alliances with market leaders. New businesses can take note of this strategy to enhance their market presence and drive growth. In conclusion, Klaviyo's strong NYSE debut offers a blueprint for new businesses in the tech sector. By reviving the tech IPO market, overcoming market challenges, and leveraging strategic partnerships, new businesses can position themselves for success in a competitive marketplace.
Story First Published at: https://www.cnbc.com/2023/09/20/klaviyo-shares-open-at-36point75-in-nyse-debut.html
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