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Kimberly-Clark Removes Kleenex Tissues from Canadian Stores

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Kimberly-Clark Pulls Kleenex Tissues from Canadian Stores

Kimberly-Clark Corp., the U.S. manufacturer of Kleenex, has announced that its consumer facial tissue business will no longer be available in Canada. The decision comes as a result of a highly constrained supply environment and the "unique complexities" faced by the brand. Todd Fisher, the Canadian vice-president and general manager of Kimberly-Clark, stated that while the move was difficult, it will allow the company to allocate its resources more effectively towards other products that will continue to be sold in Canada. It is important to note that Kleenex professional facial and consumer hand towel products will still be available in the country, and other Kimberly-Clark brands such as Cottonelle, Viva, U by Kotex, Poise, Depend, Huggies, Pull-Ups, and Goodnites remain unaffected. This decision reflects the company's strategic approach to adapt to market conditions and prioritize its product offerings in Canada.

Implications of Kimberly-Clark's Decision to Pull Kleenex Tissues from Canadian Stores

Kimberly-Clark's decision to withdraw its Kleenex consumer facial tissue business from the Canadian market could have significant implications for new businesses in the country. This move, driven by supply constraints and unique brand challenges, is a clear illustration of the need for businesses to adapt to changing market conditions and prioritize their product offerings accordingly. For new businesses, this presents both challenges and opportunities. On one hand, the withdrawal of a major player like Kimberly-Clark from a specific market segment could lead to increased competition for the remaining market share. On the other hand, it could also open up new opportunities for businesses to fill the gap left by Kimberly-Clark. New businesses that are agile and responsive to market changes could seize this opportunity to establish a strong presence in the consumer facial tissue market in Canada. Furthermore, Kimberly-Clark's decision to continue offering other products in Canada underscores the importance of diversification in business strategy. New businesses need to ensure they have a diverse product portfolio to hedge against uncertainties in specific market segments. This case serves as a valuable lesson for new businesses in strategic decision-making and market adaptation.
Story First Published at: https://financialpost.com/news/retail-marketing/kimberly-clark-pulling-kleenex-tissues-canadian-stores
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