We may earn commissions if you use the recommended services on this site.  

JPMorgan Downgrades Gym Franchise Following CEO Shuffle, Deems Stock Challenging

Latest Business News

JPMorgan Downgrades Planet Fitness Stock Following CEO Shuffle

JPMorgan has downgraded the stock of gym franchise Planet Fitness, citing a series of rapid company changes that have made it a challenging investment. In a Tuesday note, the firm lowered its rating from overweight to neutral and reduced its price target from $70 to $52. Despite the downgrade, JPMorgan's forecast still suggests a potential 7% upside from Monday's closing price of $48.50. Planet Fitness stock has experienced a significant decline of over 38% since the beginning of the year.

CEO Shuffle and Future Outlook

Analyst Rahul Krotthapalli highlighted the surprise ousting of chief executive Chris Rondeau as a contributing factor to the stock's challenges. Rondeau, a nearly 30-year veteran of the company, was replaced by company board member and former New Hampshire Gov. Craig Benson, who will serve as interim CEO. However, a permanent replacement has yet to be announced. Krotthapalli emphasized the importance of the new CEO focusing on improving franchise-level unit economics to drive future growth.

Impact on Franchise Expansion and Remodeling

Krotthapalli noted that the addition of new franchises and extensive remodels to existing facilities is unlikely to occur in the near-term due to the higher cost of capital. The analyst expressed skepticism about expecting franchisees to undertake both store remodels and new construction projects in a higher cost of capital environment. Additionally, there is the added challenge of limited availability of properly located 20,000 square-foot spaces for the brand. In conclusion, JPMorgan's downgrade of Planet Fitness stock reflects the challenges posed by the unexpected CEO shuffle and the company's economic outlook. The focus on improving franchise-level unit economics and the potential limitations on expansion and remodeling highlight the need for a strategic approach to drive future growth. Investors should carefully consider these factors when evaluating their investment decisions in the fitness industry.


The downgrade of Planet Fitness stock by JPMorgan offers a cautionary tale for new businesses. Rapid company changes, particularly in leadership, can significantly impact investor confidence and stock performance.

Leadership Transitions

The surprise ousting of a long-serving CEO like Chris Rondeau underscores the importance of stability and continuity in leadership. New businesses should ensure they have robust succession plans in place to mitigate the potential negative impact of unexpected leadership changes.
Financial Strategy
Furthermore, Krotthapalli's emphasis on improving franchise-level unit economics highlights the need for businesses to focus on operational efficiency and profitability. This is particularly important in a higher cost of capital environment, where expansion and remodeling could be financially challenging. Finally, the limited availability of properly located spaces for the brand points to the importance of strategic location planning in business expansion. New businesses should consider these factors when planning their growth strategy. In conclusion, while the downgrade of Planet Fitness stock presents challenges for the company, it also provides valuable lessons for new businesses. Effective leadership, financial strategy, and location planning are crucial for driving future growth and maintaining investor confidence.
Story First Published at: https://www.cnbc.com/2023/09/19/jpmorgan-downgrades-gym-franchise-after-ceo-shuffle-says-stock-is-a-tough-one.html
Brought to you by BusinessFormation.io
Know Your State's Registered Agent Requirements: What is a Registered Agent
Learn How To Create An LLC: What Is An LLC and How To Start an LLC Online

LLC Filing & Registered Agent Services

Compare Online LLC Filing Services Today

We work with the market leaders in business formation and registered agent services.

Getting started is simple and inexpensive. Form your business today & secure your brand name before someone beats you to it! Click below to view the Top 3 Best LLC and registered agent service providers.
View Top 3 Providers Now

Filing An LLC Can Be Complicated

Streamline Your LLC Filing Online for $39

Northwest Registered Agent is the best-rated service for first time filers.

Get professional LLC formation & registered agent services for only $39 + state filing fee. This offers includes your full LLC setup, plus a private business address, lifetime support, and more.

Trusted by Millions. Save 82% Today.