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Japan's Nintendo Plans Live-Action Film for 'The Legend of Zelda' Video Game

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Nintendo Developing Live-Action Film for "The Legend of Zelda" Video Game

Nintendo, the Japanese company known for the Super Mario franchise, has announced plans to develop a live-action film based on its popular video game "The Legend of Zelda." The film, co-produced by Nintendo and Arad Productions Inc., will be directed by Wes Ball, known for his work on the "Planet of the Apes" franchise. This move is part of Nintendo's strategy to leverage various aspects of its business, including theme parks, merchandising, and movies, to boost sales of its hardware and software. The success of the recent "Super Mario Bros. Movie" has demonstrated the potential of this strategy, grossing over $1.3 billion worldwide. While the release date for the Zelda movie has not been announced, Nintendo assures fans that the project has been in development for a decade and will be released when it is ready. The company aims to meet the expectations of its dedicated fanbase and capitalize on the popularity of the Zelda game series. Additionally, Nintendo plans to expand its presence through official stores, theme parks, and special events, including the opening of a museum in Kyoto dedicated to its history and legacy.

Impact of Nintendo's Strategy on New Businesses

Nintendo's move to develop a live-action film based on "The Legend of Zelda" video game could have significant implications for new businesses. This strategy, which involves leveraging various aspects of the business to boost sales, illustrates a successful model of cross-platform integration.

Exploring New Avenues

The success of the "Super Mario Bros. Movie" demonstrates the potential of expanding a brand beyond its original platform. For new businesses, this could mean exploring new avenues for brand extension, such as movies, merchandise, or theme parks.
Meeting Consumer Expectations
Nintendo's commitment to meeting fan expectations with the Zelda movie underlines the importance of understanding and delivering on consumer demands. New businesses must prioritize customer satisfaction to build a loyal customer base and ensure success. In conclusion, Nintendo's strategy provides valuable insights for new businesses. It highlights the potential of brand extension and the importance of meeting consumer expectations. It also underscores the value of patience in product development, with the Zelda movie being a decade in the making. This strategy, if adopted wisely, could help new businesses thrive in a competitive market.
Story First Published at: https://financialpost.com/pmn/business-pmn/japans-nintendo-is-developing-a-live-action-film-based-on-its-hit-video-game-the-legend-of-zelda
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