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Google Enhances Chatbot Bard with New Features to Compete with OpenAI and Others in Generative AI Space
Google's Chatbot Competitor
Google is introducing new features to its chatbot Bard to stay ahead of its competitors in the generative AI space. The search giant debuted its ChatGPT competitor in March, and since then, OpenAI and other competitors have also launched new features. However, Google is determined to maintain its position by offering innovative updates to Bard.
Image Analysis and Captioning
One of the new features of Bard is its capability to analyze images. Users can now upload images and ask Bard for information about them or request captions based on the images. This feature was initially announced as a Google Lens feature at Google I/O in May. It is currently available only in the English language.
Google has also introduced different styles of responses for Bard. Users can now change the tone and style of Bard's responses to five different options: simple, long, short, professional, or casual. For example, users can ask Bard to help them write a marketplace listing for a vintage armchair and then shorten the response. This feature is currently available in English and will expand to other languages soon.
Audio Responses and Multilingual Support
With the latest update, users can now listen to Bard's responses using audio. This feature is especially helpful for users who want to hear the correct pronunciation of a word or listen to a poem or script. It works in over 40 languages.
Additionally, Google has expanded Bard's language and region support. Users can now use Bard in over 40 languages, including Arabic, Chinese, German, Hindi, and Spanish. The availability of Bard in Europe was delayed due to privacy concerns raised by The Irish Data Protection Commission, but Google has proactively engaged with experts, policymakers, and privacy regulators to address these concerns.
With these new updates, Google aims to solidify its position in the generative AI space and maintain its competitiveness against OpenAI, Anthropic, Microsoft-backed ventures, and other players.
Implications for New Businesses in the Generative AI Space
Google's Bold Moves in the Chatbot Market
Google's continuous enhancements to its chatbot Bard indicate a fierce competition in the generative AI space. The introduction of image analysis, customizable responses, and audio capabilities sets Bard apart from its rivals, including OpenAI and others. These new features demonstrate Google's commitment to innovation and its determination to maintain a leading position in the market.
Unlocking New Possibilities
For new businesses entering the generative AI space, Google's updates to Bard provide exciting opportunities to leverage advanced capabilities. The image analysis and captioning feature can revolutionize e-commerce experiences by enabling visually-driven interactions. Businesses can utilize Bard to provide accurate information and compelling captions for product images, enhancing customer engagement and increasing conversion rates.
Tailored Customer Experiences
The customizable responses feature allows businesses to fine-tune Bard's tone and style to align with their brand voice and target audience. This empowers businesses to provide personalized and consistent communications, whether it's generating content for listings, customer support, or creative writing. By tailoring responses to different contexts and customer preferences, businesses can elevate their brand image and foster stronger connections with their audience.
Global Reach and Multilingual Capabilities
Another advantage for new businesses is Bard's expanded language support and audio response capabilities. With availability in over 40 languages and the ability to listen to responses, businesses can cater to diverse audiences worldwide. This feature is particularly valuable for companies aiming to penetrate global markets, as it facilitates effective communication and strengthens customer experiences across different regions and cultures.
Overcoming Privacy Concerns
Although European availability faced initial hindrances due to privacy concerns, Google's proactive approach in addressing these issues highlights its commitment to compliance and data protection. This reassures new businesses that Google's chatbot solutions adhere to regulatory standards, enabling them to confidently utilize Bard without compromising user privacy or risking legal implications.
A Bright Future for New Businesses in Generative AI
In conclusion, Google's advancements in chatbot Bard present a significant opportunity for new businesses in the generative AI space. By leveraging the powerful features of Bard, businesses can enhance customer experiences, tailor communications, expand global reach, and overcome privacy concerns. Embracing Google's innovative solutions can pave the way for success in this competitive industry, allowing businesses to stay at the forefront and meet the evolving demands of their customers.
Article First Published at: https://www.cnbc.com/2023/07/13/google-says-bard-can-now-use-images-and-give-audio-responses.html