Fortinet Focuses on Core Growth Areas to Drive Cybersecurity Innovation
Fortinet, the global cybersecurity leader, has announced a sharpened business focus on high-growth markets to drive innovation in the cybersecurity industry. The company's research and development (R&D) and go-to-market (GTM) strategy will now revolve around three key markets: Secure Networking, Universal SASE, and Security Operations. This strategic shift underscores Fortinet's commitment to delivering value to customers and fostering a culture of innovation.
Secure Networking, Universal SASE, and Security Operations
Fortinet's focus on Secure Networking, Universal SASE, and Security Operations markets will accelerate its global business expansion. The Secure Networking market, expected to reach $86 billion in 2027, encompasses network firewalls, secure switches, access points, and 5G gateways. Fortinet's leadership in firewall revenues and units shipped positions it well in this market. The Universal SASE market, projected to grow to $36 billion by 2027, includes SD-WAN, SWG, CASB, DLP, ZTNA, SASE, and other cloud-native networking and security technologies. Fortinet is the only company with a SASE solution that can perform all functions in the cloud or in an appliance. Lastly, the Security Operations market, estimated to reach $78 billion by 2027, focuses on Fortinet's comprehensive SecOps platform, offering EDR, SIEM, SOAR, NDR, and other cybersecurity technologies.
Driving Innovation and Market Penetration
Fortinet's investment in R&D and GTM aligns with its strategic areas of focus. The company's commitment to innovation is evidenced by its extensive patent portfolio and major product launches and enhancements. Fortinet's technology advancements include network security innovations, SD-WAN and SSE enhancements, and updates to its security operations portfolio. These developments aim to simplify network operations, provide secure access for hybrid workforces, and automate detection and response to sophisticated attacks.
In conclusion, Fortinet's strategic shift towards Secure Networking, Universal SASE, and Security Operations markets demonstrates its dedication to driving cybersecurity innovation. By focusing on these core growth areas, Fortinet aims to deliver integrated platforms, powered by AI-driven technologies, and provide comprehensive security solutions to its customers.
Implications for New Businesses in the Cybersecurity Landscape
Fortinet's strategic shift to focus on Secure Networking, Universal SASE, and Security Operations markets has significant implications for new businesses entering the cybersecurity landscape. This move signals a clear trend towards integrated, AI-driven security platforms that can handle a wide range of functions, including network security, cloud-native networking, and automated threat detection and response.
Setting the Pace in Cybersecurity Innovation
As a global leader in cybersecurity, Fortinet's strategic direction often sets the pace for the rest of the industry. New businesses must take note of Fortinet's focus areas, as they represent high-growth markets that are expected to reach billions in value by 2027. Startups and small businesses looking to carve out a niche in these markets will need to offer innovative, integrated solutions that can compete with Fortinet's comprehensive offerings.
Adapting to a Changing Cybersecurity Landscape
Moreover, Fortinet's commitment to R&D and innovation underscores the importance of continuous adaptation and evolution in the cybersecurity industry. New businesses must be prepared to invest in R&D and stay abreast of the latest technological advancements to remain competitive. In conclusion, Fortinet's strategic shift offers valuable insights for new businesses, highlighting the importance of focusing on high-growth markets, fostering innovation, and staying adaptable in a rapidly evolving industry.