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Ford Plans to Double F-150 Hybrid Pickup Production as Electric Vehicle Sales Growth Slows

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Ford to Double F-150 Hybrid Pickup Production as EV Sales Growth Slows

Ford Motor Company has announced plans to double the production of its hybrid version of the F-150 pickup truck in response to slower-than-expected sales of its all-electric vehicles. The automaker aims to increase sales of the V-6 hybrid model to approximately 20% during the 2024 model year in the United States. While specific production figures have not been disclosed, it is estimated that tens of thousands more hybrid vehicles will be produced. However, achieving this target may be challenging due to the potential strike by the United Auto Workers (UAW) that could disrupt production in Ford's U.S. factories.

Renewed Focus on Hybrid Vehicles

Ford's decision to increase hybrid production aligns with CEO Jim Farley's strategy to quadruple the production of gas-electric hybrids. The company believes that demand for hybrid and internal combustion engine vehicles will remain strong, potentially surpassing expectations. Ford's president of the traditional "Blue" business unit, Kumar Galhotra, expressed confidence that the F-150 could become the best-selling hybrid in North America, a title traditionally held by Toyota's RAV4 or Prius.

Benefits of Hybrid Vehicles

Hybrid vehicles, which combine internal combustion engines with small batteries, offer improved performance and fuel economy. They serve as a stepping stone toward full electrification, allowing consumers to transition gradually. Ford's decision to focus on hybrid models is driven by the fact that some customers may not find full electrification suitable for their needs, particularly in rural areas where the all-electric F-150 Lightning may not be the ideal solution.

Price and Features

Ford has not disclosed specific pricing for the 2024 F-150 hybrid model, but it has stated that the hybrid engine will be available at the same price as the company's 3.5-liter V6 EcoBoost engine. The 2024 F-150 lineup will include a new tailgate design that provides customers with easier access to the vehicle's bed, along with traditional drop-down tailgate functionality. The truck will also feature various safety and convenience enhancements. In conclusion, Ford's decision to double the production of its F-150 hybrid pickup trucks reflects a strategic response to slower electric vehicle sales growth. By focusing on hybrid models, Ford aims to meet consumer demand and provide a transition option for those not ready for full electrification. The increased production will offer customers more choices while retaining the versatility and performance associated with the F-150 lineup.

Conclusion: Implications for New Businesses

Ford's decision to double the production of its hybrid F-150 pickup trucks could have significant implications for new businesses, particularly those in the automotive industry. This move signals a shift in the market's focus from fully electric vehicles to hybrid models, which could impact the strategies of startups and emerging companies in this sector.

Adapting to Market Trends

New businesses must be agile and adaptable to survive and thrive in an ever-changing market landscape. Ford's shift towards hybrid models underscores the importance of understanding and responding to market trends and consumer preferences. Startups in the automotive industry should take note and consider diversifying their product offerings to include hybrid models.

Meeting Consumer Demand

Ford's strategy is driven by a desire to meet consumer demand and provide a transition option for those not ready for full electrification. New businesses should take this as a lesson in customer-centric strategy and strive to understand and meet their customers' needs.

Challenges and Opportunities

While Ford's move presents challenges, it also offers opportunities. The potential growth in the hybrid market could open new avenues for startups and emerging companies. By capitalizing on these opportunities, new businesses can carve out a niche for themselves in this evolving market.
Story First Published at: https://www.cnbc.com/2023/09/12/ford-to-double-f-150-hybrid-pickup-production-ev-sales-growth-slows.html
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