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Ethiopia's Assefa Shatters Women's Marathon World Record in Berlin Athletics

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Ethiopia's Tigist Assefa Shatters Women's Marathon World Record in Berlin

Ethiopia's Tigist Assefa made history in Berlin by breaking the women's marathon world record during the 2023 BMW Berlin-Marathon. Assefa completed the race with a remarkable time of 2 hours, 11 minutes, and 53 seconds, surpassing the previous record by over two minutes. Her outstanding performance overshadowed the men's world record holder, Eliud Kipchoge, who secured his record fifth victory on Berlin's quick and flat inner-city course but fell short of his own record.

A Blistering Pace and Unstoppable Determination

Assefa, who had already set a course record with a personal best in the previous year, started the race with a blistering early pace, leaving her competitors behind. She gradually extended her lead, eventually breaking Kenyan Brigid Kosgei's previous world record of 2 hours, 14 minutes, and 4 seconds, set in 2019.

A Sensational World Record

Despite only starting her marathon career in April of the previous year, Assefa showcased her intentions from the start, maintaining an impressive pace. She reached the halfway mark in just 1 hour, 6 minutes, and 20 seconds, putting her among the six women on world record pace at that stage. Assefa continued to dominate, and at the 37km mark, she was only three seconds per kilometer slower than Kipchoge's time at the same stage, ultimately cruising to a sensational world record. In conclusion, Tigist Assefa's extraordinary performance in the BMW Berlin-Marathon resulted in her shattering the women's marathon world record. Her exceptional talent, determination, and lightning-quick pace throughout the race solidify her place among the greatest marathon runners in history.

Impact of Assefa's Record-Breaking Performance on New Business Ventures

Ethiopia's Tigist Assefa's record-breaking performance at the 2023 BMW Berlin-Marathon could have significant implications for new business formations, particularly those in the sports and fitness industry. Assefa's remarkable time of 2 hours, 11 minutes, and 53 seconds, which shattered the women's marathon world record, sets a new benchmark in the world of athletics.

Boost for Sports and Fitness Businesses

Assefa's extraordinary achievement could inspire a new wave of interest in marathon running and athletics in general. This surge in interest could provide a boost for businesses in the sports and fitness industry, from sports equipment manufacturers to fitness training centers. New businesses looking to capitalize on this trend will need to offer products and services that cater to this growing market.

Role Models and Market Influence

Assefa's record-breaking performance also reinforces the importance of role models in influencing market trends. Her success could inspire a new generation of athletes, creating a demand for training programs, equipment, and apparel tailored to aspiring marathon runners. New businesses that can tap into this demand could find a lucrative market opportunity. In essence, Tigist Assefa's record-breaking performance at the BMW Berlin-Marathon is not just a milestone in athletics, but could also be a game-changer for new business formations in the sports and fitness industry. Her success underscores the potential of sports achievements to influence market trends and create new business opportunities.
Story First Published at: https://www.cnbc.com/2023/09/24/athletics-ethiopias-assefa-smashes-womens-marathon-world-record-in-berlin.html
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