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Disney Accelerates and Expands Investment in Parks and Cruises Business

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Disney Expands Investment in Parks and Cruises Business

Disney World recently celebrated its 50th anniversary in April 2022, and the company has announced plans to significantly increase its investment in the parks and cruises business. In a securities filing on Tuesday, Disney revealed its intention to nearly double its planned investment to $60 billion over the next decade.

Adapting to a Changing Landscape

While Disney faces challenges in the evolving media and entertainment industry, particularly in making its streaming business profitable and considering the sale of traditional TV networks, the theme parks, experiences, and products division has remained a bright spot for the company.

Domestic Parks and International Success

Although attendance and hotel room purchases have experienced a slowdown in domestic parks, notably Walt Disney World in Florida, the international parks have shown strength. During the third quarter, the division witnessed a 13% increase in revenue, reaching $8.3 billion.

Investment Strategy and Future Growth

Disney's decision to expand its investment in the parks and cruises business demonstrates its commitment to long-term growth and the belief in the potential of these sectors. The company aims to enhance the guest experience, introduce new attractions, and expand its cruise offerings to attract more visitors and drive revenue.


As Disney navigates the changing landscape of the media and entertainment industry, its investment in the parks and cruises business showcases its dedication to providing memorable experiences for guests and driving growth in these sectors. With a focus on international parks and plans for expansion, Disney aims to maintain its position as a leader in the theme park and cruise industries.


Disney's decision to increase its investment in parks and cruises is a clear indicator of the company's confidence in the resilience and potential of these sectors. This is a significant move that could have far-reaching implications for new businesses in the entertainment and tourism industries.

Implications for New Businesses

For new businesses, Disney's strategy provides valuable insights. It highlights the importance of adaptability in the face of industry changes and the value of investing in areas that show consistent strength, even during challenging times.

A Hot Take on the Future

Disney's focus on international parks and expansion suggests that businesses should not overlook the potential of global markets. It also underscores the importance of continually enhancing customer experience and introducing new attractions to maintain interest and drive revenue. In conclusion, Disney's strategic investments offer a roadmap for new businesses navigating the evolving landscape of the entertainment and tourism industries. By focusing on areas of strength, adapting to industry changes, and prioritizing customer experience, businesses can position themselves for long-term success. Disney's move is not just about investing in parks and cruises, it's about investing in memorable experiences that resonate with customers worldwide.
Story First Published at: https://www.cnbc.com/2023/09/19/disney-plans-to-speed-up-and-expand-investment-in-parks-and-cruises-business.html
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