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Clorox Shares Decline as Cyberattack Takes Toll on Sales Performance

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Cyberattack Takes Toll on Clorox's Sales Performance

Clorox, the maker of Pine-Sol, bleach, and disinfecting wipes, experienced a more than 8% decline in its shares on Thursday following the company's announcement that a cyberattack in August had significantly impacted its sales and profits in the prior quarter. While Clorox stated that it had successfully contained the hack, the aftermath of the attack continues to affect the company's operations, albeit gradually returning to normal.

Downgraded Stock and Near-Term Challenges

Raymond James downgraded Clorox's stock to "market perform" on Thursday morning, citing the larger-than-expected material impact of the cyberattack on the company. The downgrade reflects the struggle to foresee a quick recovery in the stock's performance. Consumer behavior, characterized by price-conscious choices, coupled with rising commodity costs, further compounds the near-term challenges for Clorox.

Anticipated Decline in Sales and Margins

Clorox disclosed that it expects to report a decline in sales ranging from 23% to 28% for the quarter ending September 30. Additionally, the company estimates a decrease in gross margin compared to the same period last year. Clorox anticipates a per share loss of 35 cents to 75 cents, with an adjusted basis projecting a loss of up to 40 cents per share. As Clorox grapples with the aftermath of the cyberattack, the company faces significant hurdles in recovering its sales performance. The downgraded stock, expected decline in sales and margins, and the ongoing challenges posed by consumer choices and rising commodity costs contribute to the complex landscape in which Clorox operates.

Implications for New Business Formations

The impact of a cyberattack on Clorox's sales performance provides a stark reminder for new businesses about the importance of robust cybersecurity measures. The aftermath of the attack continues to affect Clorox's operations, illustrating the long-term effects of such incidents.

Cybersecurity as a Priority

New businesses must prioritize cybersecurity to avoid similar incidents that can significantly impact sales and profits. The Clorox experience underscores the need for startups to invest in strong cybersecurity measures from the outset.
Consumer Behavior and Market Challenges
The downgrade of Clorox's stock and the challenges posed by price-conscious consumer choices and rising commodity costs highlight the need for new businesses to remain adaptable. Startups must be prepared to navigate these market challenges and adjust their strategies accordingly.

Financial Impact of Cyberattacks

The anticipated decline in Clorox's sales and margins following the cyberattack serves as a cautionary tale for new businesses. It emphasizes the potential financial impact of such incidents, reinforcing the need for comprehensive risk management strategies. As new businesses navigate the complex business landscape, the Clorox experience offers valuable lessons. The importance of robust cybersecurity measures, the need to adapt to consumer behavior and market challenges, and the potential financial impact of cyberattacks are all crucial considerations for new business formations.
Story First Published at: https://www.cnbc.com/2023/10/05/clorox-shares-slide-cyberattack-hit-sales.html
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