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Citi Forecasts Rally for Jet Ski Manufacturer as It Expands Powersports Market Share

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Citi Sees Promising Future for Bombardier Recreational Products in Powersports Market

According to Citi, Bombardier Recreational Products (BRP) is the top contender in the outdoor powersports industry. Analyst James Hardiman upgraded the stock to a buy rating from neutral, raising the price target by $17 to $128. This target suggests a potential gain of nearly 28% from Monday's closing price of approximately $100. Despite a decline of 8.7% this quarter and over 1% for the year, BRP, known for producing ATVs, Sea-Doo snowmobiles, and jet skis, is viewed favorably by Citi.

Outperforming Competitors

Hardiman also highlighted BRP's advantage over its competitor, Polaris, an auto manufacturer. Citing a significant valuation premium for Polaris, Hardiman expects BRP to outgrow Polaris in the future and anticipates the valuation gap to narrow over time. While Polaris shares have seen a 6% increase this year, the company has faced substantial losses of around 11.5% this quarter. Hardiman adjusted the price target for Polaris to $110, implying a 3.2% upside from its latest close.

Inventory Strategy and Market Position

Citi's analysis of BRP's inventory strategy reveals a more favorable approach compared to Polaris. Hardiman expressed confidence in BRP's inventory management, emphasizing the company's focus on meeting demand rather than taking an aggressive stance like Polaris. Conversations with off-road recreational vehicle dealers led Hardiman to estimate a meaningful slowdown in Polaris' third-quarter sales in North America. In contrast, Citi views BRP as a more reliable player in the market.

Promising Future Outlook

Citi's deep dive into powersports inventories has positioned BRP favorably to achieve its targets for FY25, despite initial skepticism from investors. The firm believes BRP has taken the necessary steps to address challenges in the second half of this year, leading to a positive outlook for the company's future performance. In conclusion, Citi's analysis highlights the potential of Bombardier Recreational Products in the powersports market. With an upgraded rating and increased price target, BRP is viewed as a strong contender, outperforming competitors and demonstrating a reliable inventory strategy. These factors contribute to a positive outlook for BRP's future growth and success.

Conclusion: Implications for New Businesses

Citi's analysis of Bombardier Recreational Products (BRP) and its optimistic outlook for the company carry significant implications for new businesses in the powersports industry.

Competitive Advantage

BRP's ability to outperform competitors like Polaris highlights the importance of strategic positioning and differentiation in the market. New businesses can learn from BRP's success and focus on carving out their unique value proposition.

Inventory Management

BRP's effective inventory strategy underscores the importance of supply chain management for business success. New businesses need to adopt efficient inventory strategies to meet demand and avoid overstocking or understocking issues.

Market Analysis

Citi's deep dive into the powersports market provides valuable insights for new businesses. Understanding market trends and competitor strategies can help new businesses make informed decisions and plan their growth trajectory. In conclusion, Citi's positive outlook for BRP offers a valuable case study for new businesses. By understanding BRP's competitive advantage, effective inventory management, and the broader market dynamics, new businesses can navigate the powersports industry more effectively and position themselves for success.
Story First Published at: https://www.cnbc.com/2023/09/12/citi-sees-a-rally-ahead-for-this-jet-ski-maker-as-it-gains-market-share.html
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