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China's AI Applications: Where Monetization Matters

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The Rise of AI Applications in China and Their Impact on Monetization

Chinese companies are making significant strides in the field of artificial intelligence (AI), particularly in the development of AI applications. Baidu, the search engine giant, recently unveiled its AI ad platform called QingGe, which has received positive feedback from early corporate testers who reported a 20% increase in conversion rates. Tencent, another major Chinese company, announced its integration of AI models into advertising content creation and its video conferencing app. Additionally, Tencent opened the waitlist for a ChatGPT-like chatbot within its popular social messaging app, WeChat. The advantage that China holds in this domain is its vast user base, with WeChat alone boasting over 1 billion users.

The Open-Mindedness of Chinese Consumers

Chinese consumers have shown a strong willingness to embrace new products and technologies. A recent collaboration between Luckin Coffee and Chinese alcohol giant Kweichow Moutai resulted in the successful sale of a spiked latte, with over 5.4 million cups sold on the first day. This surge in popularity highlights the open-mindedness of Chinese consumers towards innovative offerings. Joey Wat, CEO of Yum China, expressed her belief in the potential of generative AI to boost business but emphasized the need for a deeper understanding of internal operations before its full potential can be realized.

The Progress and Commercial Use of Chinese AI Applications

While the true power of China's AI applications beyond demos and select partnerships remains unclear, experts acknowledge the rapid development and improvement of Chinese language models. Integration with word processing, commercial advertising, and consulting are identified as potential fields with real commercial use. The increased utilization of generative AI is expected to enhance its capabilities over time. With the green light from Beijing, public-facing AI applications like Baidu's Ernie bot can now be widely deployed. Alibaba Cloud has also announced the opening of its large language model, Tongyi Qianwen, to the public, collaborating with companies like Taobao and Oppo to create innovative applications.

Monetization Potential and Revenue Generation

The use of generative AI and large language models has proven to be a lucrative revenue stream for companies like SenseTime, contributing to 20% of their revenue in the first half of 2023. While investment firm Nomura has a neutral rating on Baidu and a buy rating on Tencent, the impact of AI applications at scale can be observed through companies like ByteDance, the owner of TikTok and Douyin. These platforms enable brands to quickly assess consumer preferences and drive efficient business outcomes. For instance, one apparel brand on Douyin was able to influence consumers to make a purchase significantly faster compared to traditional methods.
The Untapped Market of Chinese Internet Users
In China, there exists a vast market of hundreds of millions of internet users who may not have easy access to platforms like ChatGPT or Google. This presents an opportunity for AI applications to cater to the unique needs and preferences of this untapped user base. In conclusion, the rise of AI applications in China holds immense potential for monetization. The success of platforms like Baidu, Tencent, and ByteDance demonstrates the impact of AI on business efficiency and consumer reach. As Chinese companies continue to innovate and improve their AI offerings, the commercial use of these applications is expected to expand further, driving revenue growth and shaping the future of the AI industry in China.

Conclusion: The Impact of China's AI Advancements on New Businesses

The rapid advancement of AI applications in China provides a compelling insight into the future of business and monetization. For new businesses, this presents both a challenge and an opportunity.

Adapting to the AI Revolution

New businesses, particularly those in the tech sector, must adapt to this AI revolution. The success of Baidu, Tencent, and ByteDance in leveraging AI for monetization is a clear indication of the potential that AI holds for business growth and efficiency. This requires not only technical knowledge but also an understanding of the unique needs and preferences of the Chinese market.
Embracing the Untapped Market
The vast untapped market of Chinese internet users presents a significant opportunity for new businesses. By developing AI applications that cater to this market, new businesses can carve out a niche for themselves in this competitive landscape.

Final Thoughts

In conclusion, the rise of AI applications in China is reshaping the business landscape and redefining the rules of monetization. New businesses must navigate this landscape with agility and innovation, harnessing the power of AI to drive growth and success. This is not just a trend, but a fundamental shift in the way business is conducted, and those who adapt will be the ones to reap the rewards.
Story First Published at: https://www.cnbc.com/2023/09/17/chinas-ai-applications-are-coming-where-it-matters-for-monetization.html
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