Certn Expands Identity Verification Services with Acquisition of Trustmatic
Certn, a global leader in background screening, has announced its acquisition of Trustmatic, a Europe-based remote identity verification company. This strategic move solidifies Certn's position as a leader in screening and identity verification technology and enhances its ability to meet the KYC (Know Your Customer) needs of its growing customer base. Trustmatic's leading identity verification technology includes identity document reading and authentication, face liveness detection, and biometrics. The service is ISO 27001-certified and suitable for global KYC requirements.
Enhancing User Experience and Security
Certn's acquisition of Trustmatic aligns with its mission to provide faster and easier screening services without compromising user experience or security. The innovative technology offered by Trustmatic complements Certn's existing offerings and allows them to better serve clients, particularly those in the financial services industry.
Enabling Digital Transformation and Market Growth
Digital identity verification plays a crucial role in enabling digital transformation by establishing trust between organizations and users automatically. The market for digital identity is expected to grow significantly in the coming years. Certn's expansion in identity verification services positions them to tap into this growing market and cater to the increasing demand for secure and easy-to-use identity verification solutions.
In conclusion, Certn's acquisition of Trustmatic strengthens its position in the identity verification market and enhances its ability to provide efficient and secure screening services. This move reflects Certn's commitment to delivering exceptional user experiences while meeting the evolving needs of its clients.
Implications for New Businesses in the Identity Verification Industry
Certn's acquisition of Trustmatic, a Europe-based remote identity verification company, could have significant implications for new businesses in the identity verification industry. This strategic move not only strengthens Certn's position as a global leader in this field but also sets a high standard for other businesses in the industry.
Increased Competition and Market Expectations
Certn's expansion could lead to increased competition, especially for new businesses trying to establish themselves in the industry. The acquisition also raises market expectations, as clients may now expect more comprehensive and innovative identity verification solutions.
Opportunities for Collaboration and Innovation
On a positive note, Certn's acquisition of Trustmatic could also present opportunities for new businesses. They could potentially collaborate with established companies like Certn or Trustmatic, or they could be inspired to develop their own innovative solutions to meet the growing demand for secure and easy-to-use identity verification services.
In conclusion, while Certn's acquisition of Trustmatic presents challenges for new businesses in terms of competition and market expectations, it also offers opportunities for collaboration and innovation. It's a clear indication of the dynamic and evolving nature of the identity verification industry.
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