Acclaimed Coach Launches Year-Round Community Service Initiative
Bill Courtney, a renowned football coach and the subject of an Oscar-winning documentary, has launched a new community service campaign. The campaign, announced on Monday, encourages people to serve their communities throughout the year, not just during the holiday season.
Defining a "Turkey Person"
Courtney coined the term "Turkey Person" to describe individuals who only serve their communities on Thanksgiving. In a press statement for the campaign, Courtney elaborated on this concept, emphasizing the importance of consistent community service. He commended those who serve at soup kitchens or donate gifts during the holiday season, but questioned their motives if their service is limited to these occasions.
Courtney is best known for his work as a football coach, which was profiled in the 2011 documentary "Undefeated." This film won an Academy Award for Best Documentary Feature. Courtney also hosts a podcast called "An Army of Normal Folks." His coaching career took place in a neighborhood where young men were three times more likely to be dead or in jail than to have a job or attend college.
Coaching Beyond Athletics
Courtney's coaching philosophy extended beyond athletics; he also coached character. He shared that many of his students fought against their friends and even endured beatings to leave gangs and play football. These students began doing homework for the first time in their lives, despite being ridiculed by their peers. Courtney's influence led to them being respectful in classes and ultimately winning football games. Under his guidance, the team had an 18-2 record in his final two seasons, and 31 out of 32 seniors went on to college.
The New Campaign
As a businessman and community volunteer, Courtney's experiences inspired him to encourage others to serve their communities throughout the year. His campaign includes a Times Square billboard that went live on Monday. In the campaign video, Courtney shared a conversation with one of his athletes, who expressed skepticism about the motives of those who only serve the community during the holidays.
Creating an Army of Normal Folks
Courtney emphasized the importance of serving others for their benefit, not for personal gain. He referred to those who serve for self-edification as "Turkey Persons" or frauds. He shared that his athletes began to buy into his success plan when they saw him as a servant, not a fraud. Courtney called for the creation of an "army of normal folks" who can recognize and fill needs in their communities, rather than waiting for the government to address these issues.
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Conclusion: Impact of Community Engagement on New Businesses
The "Don't be a Turkey Person" campaign initiated by Bill Courtney, a renowned football coach, offers valuable insights for new businesses about the importance and impact of consistent community engagement.
Authentic Community Engagement
Courtney's campaign emphasizes the importance of genuine and sustained involvement in community service, beyond just holiday seasons. For new businesses, this highlights the need for authentic and year-round corporate social responsibility efforts, rather than sporadic or self-serving initiatives.
Building Trust and Reputation
Consistent community service can help new businesses build trust and a positive reputation within their communities. By avoiding the "Turkey Person" approach, businesses can demonstrate a genuine commitment to their communities, which can enhance their brand image and customer relationships.
As businesses continue to recognize the importance of community engagement, the lessons from Courtney's campaign will become increasingly relevant. New businesses that prioritize consistent and authentic community service will likely see benefits in terms of customer loyalty, brand reputation, and overall business success.
In conclusion, the "Don't be a Turkey Person" campaign offers a compelling "hot take" on the importance of genuine community engagement for new businesses.