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Breaking Stereotypes: Canadian Women Embrace Golf, Challenging Corporate Norms

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Canadian Women Embrace Golf, Challenging Corporate Stereotypes

Gina Izumi, a seasoned golfer and senior vice-president at SAP Canada, is determined to challenge the stereotype that golf is a man's domain. Inspired by her experiences and the belief that no woman should feel excluded in the corporate world because she hasn't learned to play golf, Izumi started Tee Up for Success. This initiative offers lessons and networking opportunities for women to learn golf skills, build connections, and discuss important topics in a supportive environment. The program has gained traction, with numerous women joining the sessions and experiencing the benefits of golf, including career advancement and networking opportunities. While women still make up a smaller percentage of recreational golfers, the growth of women's golf in recent years showcases the increasing interest and potential for women in the sport.

Implications for New Businesses as Canadian Women Challenge Corporate Stereotypes through Golf

The rise of women in golf, as exemplified by Gina Izumi's initiative, Tee Up for Success, has significant implications for new businesses. This shift not only challenges long-standing corporate stereotypes, but also presents an opportunity for companies to tap into a growing market and foster a more inclusive business culture.

Market Opportunities

The surge in women's interest in golf signals a burgeoning market segment. New businesses, particularly those in the sports and leisure sector, can capitalize on this trend by offering products and services tailored to women golfers. This could range from golf equipment designed for women, to training programs, to golf-themed travel packages.

Building Inclusive Business Cultures

Beyond market opportunities, the rise of women in golf also has implications for corporate culture. As more women take up golf, a sport traditionally dominated by men in the corporate world, it sends a powerful message about gender equality. New businesses can leverage this trend to foster a more inclusive culture, where all employees, regardless of gender, feel valued and included. This not only enhances employee satisfaction and retention, but also strengthens the company's reputation as a progressive, inclusive employer.
Story First Published at: https://financialpost.com/pmn/business-pmn/canadian-women-taking-up-golf-challenging-corporate-stereotypes
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