Bragg Gaming Extends Agreement with Entain for Provision of PAM to BetCity.nl
Bragg Gaming Group Inc. (NASDAQ: BRAG, TSX: BRAG), a global B2B gaming technology and content provider, has announced the extension of its agreement with Entain Plc (LSE: ENTL) to supply BetCity.nl, Entain's Dutch iGaming operator, with its Player Account Management (PAM) platform until 2025.
Continued Exclusive Content and Product Delivery
As part of the extended agreement, Bragg will continue to be the exclusive supplier of content and product delivery services to BetCity.nl. This includes providing proprietary, exclusive, and aggregated casino content, as well as sports betting products to the leading Dutch market operator.
Enhancing Localized Content Portfolio
Bragg plans to integrate with new iGaming suppliers to further enhance its localized content portfolio for the Netherlands market. This strategic move aims to provide a diverse and engaging gaming experience for BetCity.nl's players.
Future Migration Potential
Bragg is prepared to work with the BetCity.nl team on a potential migration of the brand to Entain's proprietary platform. This collaboration opens up possibilities for future growth and expanded offerings.
Commitment to Dutch Market
Matevž Mazij, Bragg Chairman and CEO, expressed the company's commitment to the Dutch market and its pride in being a leading iGaming supplier. Bragg aims to power the continued success of BetCity.nl while continuously enhancing its content and product offerings.
In conclusion, Bragg Gaming's extended agreement with Entain and its focus on delivering exclusive content and product services to BetCity.nl demonstrates the company's dedication to providing innovative and engaging gaming experiences in the Dutch market.
The Impact of Bragg Gaming's Extended Agreement with Entain on New Businesses
The recent announcement by Bragg Gaming Group Inc. about the extension of its agreement with Entain Plc to supply BetCity.nl with its Player Account Management (PAM) platform until 2025 provides a significant insight for new businesses in the gaming industry.
Exclusive Content and Product Delivery
Bragg's commitment to being the exclusive supplier of content and product delivery services to BetCity.nl highlights the value of securing exclusive partnerships. For new businesses, this suggests the potential benefits of establishing unique collaborations that can provide a competitive edge in the market.
Localization of Content
Bragg's strategy to enhance its localized content portfolio for the Netherlands market by integrating with new iGaming suppliers underscores the importance of understanding and catering to local market needs. New businesses should take note of this approach as it suggests that tailoring products and services to the local market can enhance customer engagement and satisfaction.
Adaptability and Future Growth
Bragg's readiness to work with the BetCity.nl team on a potential migration of the brand to Entain's proprietary platform indicates the company's adaptability and openness to change for future growth. This signals to new businesses the importance of being flexible and open to new opportunities that can drive expansion and success.
In conclusion, Bragg Gaming's strategic moves provide valuable lessons for new businesses in the gaming industry, emphasizing the importance of exclusive partnerships, local market understanding, and adaptability for future growth.
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