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Billups Acquires OOH Labs, Establishing North America's Largest Independent OOH Specialist Agency

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Billups Acquires OOH Labs, Expanding Reach and Capabilities

Global Out-of-Home (OOH) technology and managed services company, Billups, has announced its acquisition of OOH Labs, an independent media agency based in Canada. The acquisition aims to provide customers of both companies with increased reach across North America, enhanced programmatic capabilities, and access to Billups' patented measurement and attribution solutions. The alignment between the two companies goes beyond geographical expansion, as they share values and a client-focused approach. The acquisition positions Billups as the largest OOH technology and managed services provider in North America, further solidifying its commitment to global expansion and innovation in the OOH industry.

Growth and Expertise

OOH Labs, founded in 2020, has experienced rapid growth in the Canadian market and has established a strong presence in the local OOH industry. Led by a team of experienced professionals, the company brings diverse backgrounds in client services, agency operations, and media ownership. The collaboration between Billups and OOH Labs aims to elevate the share of spend in the OOH industry and drive tangible business outcomes for clients.

Advancing OOH Innovations

The acquisition of OOH Labs follows Billups' recent acquisition of TAC Media, further demonstrating its commitment to expanding its global presence and developing cutting-edge OOH innovations. By joining forces, the companies will enhance their collective reach, market intelligence, and ability to deliver automated and attributable Out-of-Home advertising solutions. In conclusion, the acquisition of OOH Labs by Billups signifies a significant development in the OOH industry. The expanded reach and capabilities of the combined companies will provide customers with enhanced programmatic offerings and access to advanced measurement and attribution solutions. This strategic move reinforces Billups' position as a leader in the OOH technology and managed services sector, driving innovation and delivering impactful Out-of-Home campaigns.

Impact of Billups' Acquisition of OOH Labs on New Businesses

The acquisition of OOH Labs by global Out-of-Home (OOH) technology and managed services company, Billups, could have significant implications for new businesses. This strategic move not only expands Billups' reach across North America but also enhances its programmatic capabilities and provides access to advanced measurement and attribution solutions.

Opportunities for Growth

For new businesses, especially those in the OOH industry, this acquisition could open up new avenues for growth. With OOH Labs' strong presence in the Canadian market and Billups' position as a leading OOH technology provider, new businesses could benefit from the expanded reach and enhanced services.

Innovation in the OOH Industry

The acquisition also signifies a commitment to innovation in the OOH industry. By combining their resources and expertise, Billups and OOH Labs could drive the development of cutting-edge OOH solutions, providing new businesses with the tools they need to deliver impactful Out-of-Home advertising campaigns. In conclusion, the acquisition of OOH Labs by Billups could provide new businesses with enhanced opportunities for growth and innovation. By leveraging the expanded reach and capabilities of the combined companies, new businesses could gain a competitive edge in the OOH industry.
Story First Published at: https://financialpost.com/pmn/business-wire-news-releases-pmn/billups-acquires-ooh-labs-from-agency-x-creating-north-americas-largest-independent-ooh-specialist-agency
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