We may earn commissions if you use the recommended services on this site.  

Beloved 'Price Is Right' Host, Bob Barker, Passes Away at Age 99

Latest Business News

Remembering the Legacy of Bob Barker, Iconic Host of "The Price Is Right"

Bob Barker, the beloved host of television's "The Price Is Right," has passed away at the age of 99, as confirmed by his longtime publicist. When Barker was hired to host the show in 1972, it was a turning point for the game show, which had experienced a decline in popularity. Barker's charismatic and engaging hosting style breathed new life into the program, and it continued to air for over a decade and a half after his retirement.

A Game Show Icon

Robert Thompson, the director of the Bleier Center for Television and Popular Culture at Syracuse University, attributes Barker's success as a game show host to his lengthy career and his ability to genuinely connect with the contestants. Barker's television presence spanned over half a century, starting with his role as the host of "Truth or Consequences" in 1956 and culminating with his retirement from "The Price Is Right" in 2007.

A Life of Accomplishments

Born on December 12, 1923, in Darrington, Washington, Barker's journey to television stardom began after a two-year stint in the Navy. He landed a job at a radio station in Florida, eventually moving to California in 1950 to start his own radio program, "The Bob Barker Show." His talent caught the attention of television producers, leading to his first game show hosting gig on NBC's "Truth or Consequences," which he held for 18 years. Barker's fame extended beyond "The Price Is Right." He served as the emcee for the Miss Universe and Miss America pageants for two decades, starting in 1967, and hosted the New Year's Day Tournament of Roses Parade for a similar length of time, beginning in 1969.

A Legacy of Advocacy

Despite his immense success, Barker faced controversy in 1994 when a former model from "The Price Is Right" accused him of inappropriate behavior. Although the lawsuit was ultimately dropped, Barker publicly acknowledged the unprofessional relationship he had with the model. This scandal did not overshadow his achievements, as he received an Emmy Award for Lifetime Achievement. Barker was also known for his dedication to animal rights. He ended each episode of "The Price Is Right" with a plea for pet population control and founded the DJ&T Foundation, named after his late wife and her mother, to provide spaying and neutering services for pet owners. His commitment to the cause was evident in his efforts to remove fur coats from the show and his substantial donations, including $1 million to relocate captive elephants to a sanctuary. In 2013, Barker made a surprise return to "The Price Is Right" and expressed that what he missed most about the show was not just the money but also the people. In conclusion, the passing of Bob Barker marks the end of an era for television and game show enthusiasts. His impact as the iconic host of "The Price Is Right" and his advocacy for animal rights will be remembered as part of his lasting legacy.

Conclusion: The Impact on New Businesses

The passing of Bob Barker, an iconic figure in television history, offers valuable insights for new businesses. Barker's success story, from his humble beginnings to becoming a household name, highlights the importance of perseverance, charisma, and the ability to genuinely connect with an audience.

Lessons in Branding and Connection

Barker's unique hosting style transformed "The Price Is Right" from a fading game show to a beloved television staple. This underscores the power of a strong brand personality in capturing and retaining an audience's attention, a lesson new businesses can apply in crafting their own brand identities.
Commitment to Advocacy
Moreover, Barker's dedication to animal rights advocacy demonstrates how businesses can leverage their platforms for social good. His consistent messaging about pet population control became a signature part of "The Price Is Right," showing how businesses can incorporate advocacy into their brand identity. In conclusion, Bob Barker's legacy provides new businesses with valuable lessons in branding, audience connection, and social advocacy. His passing serves as a reminder of the impact one individual can have, and the lasting legacy they can leave, in their chosen field.
Story First Published at: https://www.cnbc.com/2023/08/26/bob-barker-longtime-price-is-right-host-dies-at-99.html
Brought to you by BusinessFormation.io
Know Your State's Registered Agent Requirements: What is a Registered Agent
Learn How To Create An LLC: What Is An LLC and How To Start an LLC Online

LLC Filing & Registered Agent Services

Compare Online LLC Filing Services Today

We work with the market leaders in business formation and registered agent services.

Getting started is simple and inexpensive. Form your business today & secure your brand name before someone beats you to it! Click below to view the Top 3 Best LLC and registered agent service providers.
View Top 3 Providers Now

Filing An LLC Can Be Complicated

Streamline Your LLC Filing Online for $39

Northwest Registered Agent is the best-rated service for first time filers.

Get professional LLC formation & registered agent services for only $39 + state filing fee. This offers includes your full LLC setup, plus a private business address, lifetime support, and more.

Trusted by Millions. Save 82% Today.