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Barclays Expands Africa Private Bank, Welcomes Wealthy Clients from Credit Suisse

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Barclays Expands Africa Private Banking, Attracts Credit Suisse's Wealthy Clients

Barclays Plc has doubled its private banking business in Africa by adding ultra-wealthy clients from Credit Suisse through a referral agreement. This growth has been supported by a team of 20 employees based in Dubai, Zurich, and London who have joined the African private banking unit. The region has experienced a year-on-year growth of approximately 30%. The move by Credit Suisse's private bank clients has been significant for Barclays, particularly in the private banking sector. The African unit of Barclays focuses on private, corporate, and investment banking, with recent private deals spanning sectors such as agritech and fintech.

Focus on Africa's Wealthy Individuals

Barclays' strategic shift towards servicing Africa's billionaires and wealthy individuals and families has brought its focus to countries like South Africa, Nigeria, Ghana, and Kenya. The concentration of wealth and banking needs among rich families is prominent in these countries. South Africa alone has 37,800 high-net-worth individuals, while Nigeria boasts 9,800 millionaires. The bank also anticipates a 42% increase in high-net-worth individuals on the continent over the next decade.

Deal Activity and Diversification

Barclays has observed an increase in deal activity, particularly in sectors such as healthcare, telecommunications, renewable energy, consumer goods, and industrials. The bank has been involved in notable transactions, including the sale of Life Healthcare Group Holdings Ltd.'s UK-based diagnostics business and a stake sale in South Africa's high-speed rail, Gautrain. Barclays aims to provide a comprehensive range of services to clients operating between their home country and the UK, including prime London property, M&A support, life insurance, succession advice, credit, and UK retail accounts. In conclusion, Barclays' expansion of its private banking business in Africa, along with the influx of wealthy clients from Credit Suisse, highlights the bank's commitment to serving Africa's growing number of high-net-worth individuals. The focus on key countries and sectors, as well as the provision of diverse financial services, positions Barclays as a key player in Africa's evolving wealth management landscape.

Implications of Barclays' Expansion in Africa for New Businesses

Barclays' successful expansion of its private banking business in Africa, particularly its ability to attract ultra-wealthy clients from Credit Suisse, presents a compelling case study for new businesses looking to enter this burgeoning market. The bank's strategic focus on serving Africa's high-net-worth individuals, primarily in South Africa, Nigeria, Ghana, and Kenya, underscores the potential of these markets.

Learning from Barclays' Strategy

New businesses can learn from Barclays' strategy of focusing on the wealthy individuals and families in these countries. The bank's anticipation of a 42% increase in high-net-worth individuals over the next decade suggests a growing market that new businesses can tap into.

Opportunities in Diverse Sectors

Barclays' involvement in diverse sectors, from healthcare and telecommunications to renewable energy and consumer goods, highlights the wide range of opportunities available in these markets. For new businesses, this suggests the potential for growth and diversification in these sectors. In conclusion, Barclays' success in expanding its private banking business in Africa offers valuable insights for new businesses. By focusing on the growing number of high-net-worth individuals and diversifying across sectors, new businesses can position themselves for success in Africa's evolving wealth management landscape.
Story First Published at: https://financialpost.com/pmn/business-pmn/barclays-doubles-africa-private-bank-adds-credit-suisses-wealthy-clients
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