Are Amazon's Prime Big Deal Days Prices Worth It?
Amazon's Prime Big Deal Days event is in full swing, offering exclusive deals for Amazon Prime members and signaling the official start of the holiday shopping season. However, analysts and consumer analysts have raised questions about the true value of these deals.
Debating the Quality of Deals
Consumer analysts have expressed mixed opinions about the discounts offered during Prime Big Deal Days. While there are some attractive offers on Amazon devices and services, outside of those categories, the deals have been somewhat lackluster, according to Julie Ramhold, a consumer analyst at DealNews.com. CNBC's analysis of pricing data provided by Jungle Scout also revealed that the best prices for electronics and toys are typically found during Amazon's summer Prime Day sale, rather than the Prime Big Deal Days event.
Timing and Category Considerations
When it comes to certain product categories, shoppers may find better prices during other shopping events. For example, health and beauty products tend to have better prices during the Black Friday sales event, while the fall Prime event may offer better prices for home goods. DealNews.com's Ramhold recommends waiting until late October or November for the best discounts.
Prime Day Fatigue and Changing Shopper Behavior
Several data points suggest that Prime Day sales events may be losing their appeal with shoppers. Declining downloads of Amazon's shopping app during each subsequent Prime event, combined with a drop-off in daily active users and a decrease in user interactions during these events, indicate a possible case of Prime Day fatigue among consumers. Additionally, the access to Prime membership benefits has fallen below 75% for the first time since March 2018, according to Coresight Research's U.S. consumer surveys.
In conclusion, while Amazon's Prime Big Deal Days event offers exclusive deals and marks the start of the holiday shopping season, the true value of these deals may vary depending on the product category and timing. Shoppers should carefully evaluate prices and consider waiting for other shopping events to secure the best discounts. The changing shopper behavior and possible Prime Day fatigue also suggest that new strategies may be needed to maintain the excitement and appeal of these sales events in the future.
The Implications of Amazon's Prime Big Deal Days for New Businesses
The ongoing Amazon Prime Big Deal Days event, while lucrative for Amazon, raises critical questions for new businesses. The event, which offers exclusive deals for Amazon Prime members, has been met with mixed reviews from consumer analysts. While some deals, particularly on Amazon devices and services, are attractive, others have been deemed lackluster. This discrepancy in deal quality could provide an opening for new businesses to compete.
Opportunities in Timing and Category Selection
New businesses might consider timing and product category as key factors in their sales strategies. For instance, health and beauty products tend to have better prices during the Black Friday sales event, while home goods may be more competitively priced during the fall Prime event. By strategically timing their own sales events and carefully selecting product categories, new businesses could potentially attract cost-conscious consumers.
Capitalizing on Prime Day Fatigue
Prime Day fatigue, as evidenced by declining downloads of Amazon's shopping app and a decrease in user interactions during these events, presents another potential opportunity for new businesses. With access to Prime membership benefits falling below 75% for the first time since March 2018, consumers may be open to exploring alternatives. New businesses could capitalize on this trend by offering their own unique sales events or membership benefits.
In essence, while Amazon's Prime Big Deal Days event dominates the e-commerce landscape, the mixed quality of deals, the importance of timing and product category, and the potential Prime Day fatigue among consumers could provide new businesses with opportunities to carve out their own niche in the market.