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Apple's Mac Market Share Surges Despite Six Consecutive Quarters of Declining PC Sales.

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Apple Sees Growth in Global PC Market Share


According to data from IDC, Apple experienced a sharp increase in global PC market share in the second quarter of 2023, bouncing back from weak delivery numbers in the previous period. This growth is notable as the PC market as a whole has been weakening. Apple's year-over-year growth was 10.3%, making it the only PC manufacturer among the top five globally to achieve positive results. The company now holds 8.6% of the global market share, with 5.3 million Mac units shipped in the second quarter alone.

Decline in PC Shipments

While Apple's growth is impressive, it is important to note that the number of Mac shipments is still lower than the same period last year, which had a total of 4.8 million Mac shipments. This decline is reflective of the broader PC market, which experienced a 13.4% decline in shipments year-over-year, decreasing from 71.1 million units to 61.6 million units, according to IDC.

Apple's Strategy

Apple's success in the PC market can be attributed to its higher-priced computers that command loyalty from many users. Additionally, the company has continuously improved its chipset and functionality since transitioning away from Intel's chipsets. In June, Apple announced that its flagship Mac Pro computer would be equipped with a new M2 Ultra chipset, signaling the company's commitment to developing its own processors.

Other PC Manufacturers

On the other hand, Lenovo, HP, Dell, and Acer, the other top four PC manufacturers, all experienced declines in growth, according to IDC. Acer had the most significant decline of 19.2% year-over-year, while HP managed to maintain a relatively flat shipment rate, with 13.4 million units shipped in the second quarter of 2023 compared to 13.5 million units in the same period last year.


The growth in Apple's global PC market share presents an intriguing opportunity for new businesses entering the PC industry. While the overall PC market is experiencing a decline in shipments, Apple's success demonstrates that there is still room for growth and innovation.

One key takeaway from Apple's strategy is the importance of differentiation. By offering higher-priced computers that boast enhanced chipsets and functionality, Apple has managed to cultivate a loyal user base. This suggests that new businesses in the PC market should strive to develop unique features and value propositions that differentiate them from established players. Whether it's superior performance, innovative design, or exceptional customer service, finding a niche to excel in can help attract customers and drive growth.

Additionally, Apple's ability to develop its own processors, as showcased by the announcement of the M2 Ultra chipset, reinforces the value of technological advancements. As new businesses enter the PC market, investing in research and development to create cutting-edge hardware and software solutions will be crucial for staying competitive and appealing to tech-savvy consumers.

While established PC manufacturers like Lenovo, HP, Dell, and Acer face declining growth, new businesses have the advantage of starting fresh and adapting to changing market dynamics. By analyzing successful strategies, embracing innovation, and carving out a unique position in the market, new PC businesses can capitalize on the opportunities presented by Apple's growth and contribute to the evolution of the industry.

Article First Published at: https://www.cnbc.com/2023/07/11/apples-mac-market-share-jumped-even-though-pc-sales-fell-for-the-sixth-consecutive-quarter.html

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