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Amazon Invests Significantly in Carbon Capture, Following Microsoft's Lead

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Amazon and Microsoft Lead the Way in Carbon Capture Investments

Amazon has joined the ranks of big businesses investing in carbon capture technology, following a recent government funding boost in this area. The company announced its support for the largest deployment of direct air capture (DAC) technology to date. Through its Climate Pledge Fund, Amazon plans to purchase a quarter of a million metric tons of carbon removal over the next decade from 1PointFive's STRATOS, the first DAC plant. The captured carbon will be stored underground in saline aquifers.

Targeting Emissions and Supporting Growth

Amazon's investments in direct air capture aim to address emissions that cannot be eliminated at their source. By supporting the growth of DAC technologies, Amazon hopes to contribute to the fight against the worst effects of global climate change. In addition to its investment in STRATOS, Amazon is also backing CarbonCapture Inc., a climate tech firm focused on accelerating the commercial deployment of new DAC materials.

Microsoft's Carbon Credit Purchase

Amazon's announcement follows Microsoft's recent commitment to purchasing carbon credits from Heirloom Carbon, a California-based startup. Heirloom Carbon utilizes limestone to remove carbon from the atmosphere. The carbon credits will remove up to 315,000 metric tons of carbon dioxide over the next decade, equivalent to the annual emissions of approximately 70,000 gas-powered cars. Microsoft's investment in Heirloom Carbon aligns with their goal to drive down the cost of large-scale Direct Air Capture and meet the objectives of the Paris Agreement.

The Global Challenge of Carbon Removal

While these investments represent significant financial commitments to DAC, experts emphasize the need to remove approximately 1 trillion tons of carbon dioxide from the atmosphere this century to limit global warming to below the 1.5 degrees Celsius threshold set by the Paris Agreement. The Intergovernmental Panel on Climate Change (IPCC) stresses the importance of innovation and the development of new technologies to address this monumental challenge. In conclusion, Amazon and Microsoft's investments in carbon capture technology demonstrate their commitment to combating climate change. By supporting direct air capture initiatives, these companies are taking proactive steps to address emissions and promote the growth of innovative solutions. As the world faces the urgent need to reduce carbon dioxide levels, such investments play a crucial role in achieving global climate goals and fostering a sustainable future.

Conclusion: Implications for New Businesses

The significant investments by Amazon and Microsoft in carbon capture technology present an interesting perspective for new businesses. These actions underline the increasing importance of sustainability and climate change mitigation in the business world.

Embracing Sustainability

New businesses can take a cue from these tech giants and integrate sustainability into their business models. By investing in technologies that address environmental challenges, businesses can not only contribute to global climate goals but also position themselves as responsible and forward-thinking entities in the eyes of consumers and investors.
Opportunities for Innovation
The emphasis on innovation and development of new technologies to combat climate change also presents opportunities for new businesses. Startups can focus on creating innovative solutions to environmental challenges, potentially attracting investment and support from larger corporations looking to reduce their carbon footprint. In essence, the actions of Amazon and Microsoft offer a valuable lesson for new businesses: sustainability and climate change mitigation are not just corporate social responsibilities, but also strategic imperatives. By embracing these principles, new businesses can contribute to global climate goals while also enhancing their brand image and market position.
Story First Published at: https://www.cnbc.com/2023/09/12/amazon-follows-microsoft-investing-big-in-carbon-capture.html
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