Alterra Mountain Company Appoints New President and COO for Stratton in Vermont
Alterra Mountain Company has announced the appointment of Matt Jones as the new President and COO of Stratton, effective October 30, 2023. In his new role, Jones will report to Regional Chief Operating Officer, Patrice Malo, and will be responsible for overseeing operations, enhancing the employee and guest experience, strengthening community relationships, and driving profitability at the destination.
Jones brings 25 years of industry experience to Stratton, having previously served as the Vice President and General Manager of Kirkwood Mountain Resort in California. Prior to that, he held various roles at Vail Resorts, including a decade on the Vail Mountain Senior Leadership Team as the Director of Human Resources. Jones has also served on several boards, demonstrating his commitment to the industry and community.
Stratton has recently invested nearly $7 million for the upcoming winter season, focusing on improving the guest and employee experience. This includes enhancements to the beginner area and the introduction of new RFID gates for easier access to major lift terminals.
Jones expressed his excitement about joining Stratton and continuing its rich history and legacy. He emphasized Alterra Mountain Company's commitment to employees, community, and guests, and looks forward to the opportunities ahead.
Stratton Mountain, located in southern Vermont, offers a premier mountain destination with a variety of trails, snowmaking coverage, a slope-side Village, and accommodations. The resort has a long-standing reputation for providing exceptional skiing and snowboarding experiences, as well as year-round activities and events.
Alterra Mountain Company is a family of renowned mountain destinations worldwide, offering year-round experiences and access to iconic mountain destinations through the Ikon Pass. The company is dedicated to adventure and operates a range of brands, including Stratton Mountain and many others.
For more information about Stratton Mountain, visit their website at www.stratton.com.
Implications of Leadership Change at Stratton for New Businesses
The recent appointment of Matt Jones as the new President and COO of Stratton by Alterra Mountain Company could have significant implications for new businesses in the ski resort industry. Jones' extensive industry experience and commitment to enhancing both the employee and guest experience could set a new standard for operations in the sector.
Industry Experience and Innovation
Jones' previous roles at Kirkwood Mountain Resort and Vail Resorts have equipped him with a wealth of knowledge and innovative ideas. His leadership could introduce fresh strategies and practices that other businesses, especially new ones, may need to adapt to remain competitive.
Investment in Guest and Employee Experience
Stratton's recent $7 million investment for the upcoming winter season indicates a strong focus on improving the guest and employee experience. This emphasis on customer service and employee satisfaction could influence industry trends, pushing other businesses to invest similarly.
Community Relationships and Profitability
Jones' commitment to strengthening community relationships and driving profitability at Stratton could also have ripple effects. New businesses may need to prioritize community engagement and sustainable profit strategies to succeed in an industry influenced by Jones' leadership style.
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