airG Collaborates with NBA to Enhance Game Access in the Middle East, Latin America, and India
airG Inc., a leader in mobile content billing and distribution, has announced a multiyear collaboration with the National Basketball Association (NBA) to make live NBA games more accessible to fans across the Middle East, Latin America, and India. Through this partnership, fans in 19 countries can subscribe to NBA League Pass, the league's premium live game subscription service, using their mobile phone accounts or pre-pay airtime credits. This collaboration leverages airG's extensive network of 50+ mobile operators, collectively reaching over 1 billion subscribers. NBA League Pass offers live and on-demand streaming of all NBA games, including regular-season games, playoffs, and the NBA Finals, across multiple devices. Additionally, it features international games played in markets such as Abu Dhabi, Canada, Mexico City, and Paris. This collaboration highlights airG's commitment to bringing the magic of the NBA to a new generation of fans worldwide.
Implications of airG's Collaboration with NBA for New Businesses
The recent collaboration between airG Inc. and the NBA to enhance access to live games in the Middle East, Latin America, and India presents interesting insights for new businesses. This partnership, which allows fans in 19 countries to subscribe to NBA League Pass using their mobile phone accounts or pre-pay airtime credits, demonstrates the power of strategic alliances in expanding market reach and enhancing customer experience.
Strategic Alliances for Market Expansion
airG's collaboration with the NBA leverages its extensive network of 50+ mobile operators, reaching over 1 billion subscribers. This illustrates how strategic partnerships can enable businesses to tap into new markets and reach a larger audience, a strategy that new businesses can consider to accelerate their growth.
Enhancing Customer Experience through Innovative Offerings
The NBA League Pass not only offers live and on-demand streaming of all NBA games but also features international games played in various markets. This enhanced offering improves the customer experience, showing how businesses can differentiate themselves in a competitive market through innovative services.
In conclusion, airG's collaboration with the NBA provides valuable lessons for new businesses. Strategic alliances and innovative offerings can significantly enhance a business's market reach and customer experience, contributing to its overall success.