Act! Introduces Enhanced Custom Tables Function for CRM
Act!, a leading customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses (SMB), has announced the release of an improved "custom tables" function within its latest desktop and cloud releases. This enhancement revolutionizes how SMBs leverage CRM as their front-office system of record by allowing them to store detailed business and industry-specific customer data alongside existing customer data within Act!. This enables users to gain a more comprehensive view of customer relationships at an individual level, facilitating personalized experiences and actionable insights for targeted sales and marketing strategies.
Benefits for Industry-Specific Processes
The enhanced custom tables function is particularly beneficial for companies dealing with intricate industry-specific processes, such as insurance, mortgages, financial services, and SKU dimensions like contracts, warranties, and service plans. Act! CEO Bruce Reading emphasizes the importance of understanding customers holistically and gathering meaningful insights without the need for costly development.
Unlocking the Power of Act!
To learn more about leveraging the power of Act! and customizing workflows to fuel business growth, SMBs can contact Act!'s small business experts via email at sales@act.com or by calling (866) 873-2006. Additionally, regional Act! Certified Consultants are available to provide guidance and support.
In conclusion, Act!'s introduction of the enhanced custom tables function offers SMBs the opportunity to optimize their CRM capabilities and gain a deeper understanding of their customers. By leveraging this functionality, businesses can take their operations to the next level and drive growth.
Impact of Act!'s Enhanced Custom Tables Function on New Businesses
Act!, a prominent player in the CRM and marketing automation sector, has unveiled an upgraded "custom tables" function in its latest desktop and cloud versions. This development could significantly impact new businesses, particularly SMBs, by revolutionizing how they utilize CRM as their primary front-office system.
Revolutionizing Industry-Specific Processes
The enhanced custom tables function is especially advantageous for businesses dealing with complex, industry-specific processes like insurance, mortgages, and financial services, as well as SKU dimensions like contracts, warranties, and service plans. Act! CEO Bruce Reading highlights the importance of a holistic understanding of customers and the ability to gather meaningful insights without the burden of expensive development.
Maximizing the Potential of Act!
To harness the power of Act! and customize workflows to spur business growth, SMBs can reach out to Act!'s small business experts. Moreover, regional Act! Certified Consultants are available to provide guidance and support.
In conclusion, the introduction of the enhanced custom tables function by Act! offers SMBs a unique opportunity to optimize their CRM capabilities and gain a profound understanding of their customers. By leveraging this functionality, businesses, especially new ones, can elevate their operations and stimulate growth.
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