Act-On Software Launches AI-Powered Advanced Analytics for Enhanced Marketing Insights
Act-On Software, a leading provider of enterprise marketing automation solutions, has announced the launch of Act-On Advanced Analytics, a comprehensive analytics and custom reporting suite powered by AI. This new offering goes beyond standard marketing reports, providing marketers with powerful and flexible analytics capabilities, including Natural Language Processing insights. Act-On Analytics empowers marketers by eliminating the need for IT or data analysts to perform custom analytics on marketing campaigns. With this suite, marketers can easily generate valuable and shareable reports and dashboards, gaining clear insights and trends from their campaigns.
Enhanced Features and Benefits
Act-On Advanced Analytics builds upon the platform's existing performance reporting, offering custom reports and dashboards from any data set. The suite includes updated funnel performance and revenue impact reports, natural language querying (NLP), and AI-driven insights. Users can leverage the built-in AI capabilities to generate unique reports and uncover previously unknown insights. This suite not only enables marketers to quantify the results of their campaigns but also provides actionable insights to maximize success.
Aligning Marketing and Sales
Act-On's Advanced Analytics suite further strengthens the alignment between marketing and sales teams. Users can create custom dashboards for sales and share reports and alerts, ensuring time-sensitive information reaches all stakeholders. The suite also offers sophisticated reporting on marketing funnel performance, attribution, and revenue impact, allowing marketers to analyze the campaigns and programs that drive the most revenue. Additionally, Act-On's powerful analytics engine, assisted by AI, enables deep analysis of data sets with custom filters and cross-segmentation.
Continued Innovation and Focus
Act-On Analytics is part of Act-On's commitment to making marketing automation easy for enterprise customers. The suite provides the power and flexibility of business intelligence (BI) tools within the Act-On platform. Act-On's aggressive roadmap for innovation aims to bring Marketing Automation 3.0 to customers, with a focus on advanced AI features that deliver value, efficiency, and performance.
In conclusion, Act-On's AI-powered Advanced Analytics suite empowers marketers to gain deeper insights into their campaigns and channels, driving performance improvements. With its user-friendly interface and embedded BI engine, Act-On makes custom analytics accessible to all users, aligning marketing and sales efforts for enhanced results.
Act-On Software's AI-Powered Advanced Analytics: A Game-Changer for New Businesses
The launch of Act-On Software's AI-Powered Advanced Analytics suite could revolutionize the way new businesses approach marketing. This innovative tool offers a comprehensive analytics and custom reporting suite that goes beyond the capabilities of standard marketing reports. It provides powerful and flexible analytics capabilities, including Natural Language Processing insights, eliminating the need for IT or data analysts to perform custom analytics on marketing campaigns.
Implications for New Businesses
For new businesses, this suite is a game-changer. It not only enables marketers to quantify the results of their campaigns but also provides actionable insights to maximize success. By generating unique reports and uncovering previously unknown insights, businesses can make data-driven decisions to enhance their marketing strategies.
Aligning Marketing and Sales Efforts
Act-On's Advanced Analytics suite also strengthens the alignment between marketing and sales teams, a crucial aspect for new businesses striving for growth. With custom dashboards, sophisticated reporting, and real-time alerts, the suite ensures that all stakeholders are on the same page, driving cohesive and effective strategies.
Driving Innovation and Performance
Act-On's commitment to making marketing automation easy for enterprise customers, coupled with its focus on advanced AI features, positions it as a leading player in the marketing technology space. This suite, with its user-friendly interface and embedded BI engine, makes custom analytics accessible to all users, driving performance improvements and aligning marketing and sales efforts for enhanced results.
In conclusion, Act-On's AI-powered Advanced Analytics suite is a powerful tool that can significantly impact new businesses. By leveraging this technology, businesses can gain deeper insights into their campaigns, make data-driven decisions, and drive success in their marketing efforts.
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